A note before you scroll
I work with course creators who care about how they sell.
Most of the marketing playbooks online are built on urgency, pressure, and burning out your list to hit a launch goal. That’s not what I do.
I write copy, build strategy, and coach creators who want to grow their course business without manipulating buyers, discounting their way to sales, or treating subscribers like ATM machines.
The work falls into three categories. The right one for you depends on whether you need help doing the work, figuring out the strategy, or learning the skill.
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Three ways I help course creators
Whether you need someone to write the words, someone to figure out why the words aren’t landing, or someone to teach you to do it yourself — there’s a path here for that.
"Monica is an incredible copywriter. I've worked with her for about five years, and she has made my clients millions of dollars."
John Ainsworth, CEO Data Driven Marketing
For when the strategy is clear, the offer is ready, and you need someone to write the words that actually move people.
I write conversion copy for course creators — sales pages, email campaigns, lead magnets, and the full sequences behind a launch. No discount-driven panic copy, or fake scarcity.
Ready to hand this off? Let’s talk about what you need written and whether I’m the right fit.
"Most recently, we launched a new low-ticket offer for Piano In 21 Days: a 5-day piano challenge that leads into our higher-ticket program. Monica helped me map out the entire project and then handled the copy for the sales page and sales videos."
Jacques Hopkins, founder Pianoin21days.com & The Online Course Guy
Conversion Strategy
For when the words exist — but they’re not landing. When traffic is coming in but sales aren’t following. When you can feel something is off but can’t name it.
This is the diagnostic side of my work. I look at what you’ve built, find what’s actually stopping conversions, and give you a plan you can execute on.
Email Marketing Audits
A deep look at your current email setup — list health, sequence performance, deliverability, copy patterns — with a prioritized list of what to fix first.
Email Marketing Strategy
A 12-month plan for your email channel — what to send, when, to whom, and how it ties back to your business goals. Built around your actual audience, not a template.
Sales Funnel Optimization
Walking through your existing funnel and identifying where leads drop off, where the messaging breaks, and what changes will actually move the needle.
"Monica was my copywriting coach for about a year, and working with her has been one of the most valuable experiences for both my business and personal growth."
Henry Gao, Draw with Henry
Coaching
Want to learn this instead of hand it off? Let’s see if coaching is the right fit for where you are.
For when you’d rather build the skill yourself than hand it off — but want someone in your corner while you do.
I coach course creators on copy, strategy, positioning, and the messy mindset stuff that comes with running a course business. It’s a hybrid: part teaching, part accountability, part working through the bottlenecks together.
Content Marketing Specialist
Certified by Digital Marketer
Content Marketing Certified
Certified by Hubspot Academy
Advanced Email Strategy & Copywriting
Copyhackers
Mastering Customer Insights
Columbia Business School