The shop.
Courses, ebooks, and a membership — built from the patterns I've seen across 100+ course businesses that sell consistently without burning their list or launching nonstop.
Master the Inbox
The monthly membership for course creators who want ongoing strategy, copy reviews, and access to a growing library of email marketing resources.
Inspire action, not anxiety (ebook)
Three urgency emails that go beyond fear-mongering and expiring discounts. Each tackles a specific obstacle to taking action — in ways you wouldn't expect.
Revive
11 lessons
Easy
Learn How to Win Back Subscribers
Revive, reconnect, and reignite your email list with this step-by-step masterclass for course creators.
BF_Emails
7 lessons
None
In this program, you’ll learn exactly how to write Black Friday emails that get opened, clicked, and convert into sales. No more guesswork, no more blending into the noise. I’ll walk you through each email type—announcements, social proof, urgency, and even handling objections—all backed by real-world examples and proven templates. This isn’t a copy-paste job; it’s a strategy you can tailor to your brand and your audience.
BF Playbook
34 lessons
Intermediate
This Black Friday, turn your efforts into your most profitable day of the year.
With this course, you’ll get the roadmap, strategies and tools to maximize your sales with less guesswork, overwhelm or anxiety.
Not sure what to start with?
If you're overwhelmed, the Sales Booster Series is a free place to start — five short emails on how course creators make more sales without burning their list.