Monica Badiu, Email Copywriter & Copy Coach

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Starting a business can be incredibly exciting. However, there will come a point when you realize it’s not all fun and games. You might spend more hours at the office than you’d like. You might see red as expenses start to outpace revenue. You might stress out over taxes and other financial details that seem overwhelming.  There will be many lessons you will learn as a small business owner, and many problems you must overcome.  The good news is that there are ways to make your business work for you instead of against you. To help get your business on track, here are some essential tips worth knowing to make your business work for you instead of against you.

Hiring is key

When you’re running a business, there will come a point where you need to outsource some tasks. Some tasks might not be worth doing, and others might not be worth investing in. Before hiring someone, ensure you’re hiring the right people for the job. This includes providing you know what you’re looking for and your budget. Understanding how important the role is to your business is also essential. Create a job description if you want people to join your team. This will help you know what you’re looking for when you review candidates.  Once you’ve hired a team, you should make sure that you train them well to cope with specific tasks within your business.  You can instruct your team yourself or automate your employees’ training with a learning lifecycle platform such as the one provided at https://www.learningbank.io/.

Plan your year

It’s important to know where your business is headed. You might already have goals, but it’s good to revisit them and adapt them as your business progresses. For example, suppose you find that your needs are changing. If this is the case, it might be time to create new plans.

Track your time

As you grow your business, you might find that you’re spending more time at the office than you’d like. This could be an indication that your business isn’t scaling fast enough. It’s essential to track your time closely to understand how you’re spending it. This will allow you to identify where you might be wasting time. Whether you follow your time manually or use software, track your time to understand better where your time is going. This will allow you to prioritize your work better and find ways to be more productive. This will help you scale your business and make your time at the office more effective.

Set financial goals

As you start building your business, setting financial goals is essential. This will allow you to identify areas where you need to be more careful with your money. These goals don’t have to be overly complicated. You can track how much you should be bringing in and spending. Then, you’ll be able to adjust based on your finances.

Network and find mentors.

As you grow your business, you must form relationships with other individuals in your industry. This will help you find mentors and learn from those who have experience. It will also allow you to network with others who might be able to assist you with your business or offer advice. Don’t be afraid to reach out to individuals you admire. Let them know you appreciate their work and would like to network with them. You never know who might be able to help you out or offer advice. 

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About the Author

Monica Badiu is a passionate email copywriter and conversion strategist with over 13 years of experience in marketing. With a love for crafting emails that genuinely connect, she’s spent more than 25,000 hours honing her skills in customer-centric copywriting specifically for course creators. In 2023, her tailored strategies helped course creators around the world generate over $3 million in revenue, making her a trusted partner to some of the biggest names in the industry.

But for Monica, it’s about more than just writing emails; it’s about building relationships. She believes in creating value-driven content that doesn’t feel pushy or spammy but rather speaks to audiences on a real, human level. Alongside her work, she mentors and champions ethical marketing, helping course creators not only reach their revenue goals but also grow loyal, lasting connections with their communities.

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