Hi, I‘m Monica
I'm a conversion strategist, copywriter & coach and I help course creators, coaches and consultants sell with email — without the spam, the fake urgency, or the endless discounts that just train people to wait for the next sale.
As featured in:
"Most recently, we launched a new low-ticket offer for Piano In 21 Days: a 5-day piano challenge that leads into our higher-ticket program. Monica helped me map out the entire project and then handled the copy for the sales page and sales videos."
Jacques Hopkins, founder Pianoin21days.com & The Online Course Guy
Over the past 6 years, I generated more than $20M in revenue for the creators I wrote for
Most of it came from regular monthly promotions, not launches or discounts. Best news? We didn't burn the list or alienate subscribers. Sounds impossible? Well, here's what I've come to believe after years of doing this: your emails don't have to be salesy to sell. When you write to the conversation already happening in your reader's mind, selling stops feeling like selling — for you and for them.
Problem or discount-based promotions?
Every campaign I strategize and write runs on the same method — the one that's sold millions of dollars of courses without a single fake countdown or doorbuster discount. Instead of inventing reasons to buy, a problem-based promotion starts with the conversation already happening in your reader's head, and meets it with three things:
Master The Inbox
The podcast for course creators, coaches and consultants who want to sell with email in a non-spammy way. Honest strategy, customer-centric copy breakdowns, and the occasional industry myth I can't help but bust.
"Monica is an incredible copywriter. I've worked with her for about five years, and she has made my clients millions of dollars."
John Ainsworth, CEO Data Driven Marketing