Course creators struggle to come up with engaging and creative content for their email marketing campaigns that effectively promote their courses and drive sales.

This lack of engaging content can lead to low email open rates, uninterested subscribers, and missed sales opportunities.

However, by using holidays and themes in your email marketing campaigns, you can create fun, educational, and sales-driven content that resonates with your subscribers and drives sales for your courses.

In this blog post, I’ll show you how to use five holidays happening in April 2023 to create engaging and educational emails that capture your subscribers’ attention and encourage them to take action.

From Easter to Earth Day, we’ll give you specific examples of how to use each holiday to promote your courses and increase sales through email marketing. So whether you’re just starting out or looking to take your email marketing to the next level, read on for tips and strategies that will help you to sell your courses and engage your subscribers.

1. Easter (April 16th)

Easter is a holiday that is celebrated around the world, making it a great opportunity to connect with your subscribers on a personal level. Use this holiday to promote a course that focuses on religious studies or history, or create an Easter-themed email that offers a special discount or promotion to your subscribers. You can also use this holiday to share personal stories or memories related to Easter and tie them back to your course.

• Language Learning Course: Teach subscribers how to talk about Easter in the language they are learning. Share vocabulary and phrases related to Easter traditions, such as egg hunts, Easter bunnies, and hot cross buns. Offer an Easter-themed discount or promotion for your language course.

• Cooking Course: Share Easter-inspired recipes that subscribers can make at home, such as Easter ham, lamb, or traditional Easter desserts. Offer a special Easter cooking class or tutorial, or provide tips and tricks for hosting a successful Easter dinner party.

• Parenting Course: Share fun Easter activities that parents can do with their children, such as Easter crafts or egg decorating. Offer tips for managing sugar intake during the holiday, or provide resources for finding family-friendly Easter events in your local area.

2. National Poetry Month

April is National Poetry Month, a month-long celebration of poetry that was established in the US in 1996. Use this theme to promote a course on poetry or creative writing, or create a series of educational and inspirational emails that highlight the importance of poetry in language and culture. Share your favorite poems, offer tips and tricks for writing poetry, and provide information about the benefits of learning to write creatively.

If your brand is fun, then you can even write a poem to launch your promo email or announce your subscribers a deal is closing soon.

• Writing Course: Share writing prompts and exercises that inspire creativity and help subscribers to develop their writing skills. Offer a special poetry writing class or workshop, or provide resources for finding local poetry readings or events.

• Career Development Course: Discuss the importance of strong writing skills in the workplace, and offer tips for writing effective emails, memos, and reports. Share success stories of past students who have used their writing skills to advance in their careers.

• Health and Wellness Course: Explore the connection between writing and mental health, and offer tips for using writing as a tool for self-care and stress relief. Share mindfulness exercises that involve writing, such as gratitude journaling or free writing.

3. Administrative Professionals Day (April 26th)

Administrative Professionals Day is a day to celebrate and recognize the work of administrative professionals around the world. Use this holiday to promote a course that focuses on office management or administrative skills, or create an email that offers a special discount or promotion to your subscribers who work in administrative roles. You can also use this holiday to share success stories of past students who have taken your course and have gone on to excel in their administrative roles.

• Business Course: Offer a special class or tutorial on office management or productivity tips for administrative professionals. Share success stories of past students who have used your course to advance in their careers.

• Technology Course: Discuss the latest tools and software that can help administrative professionals to work more efficiently and effectively. Offer tips and tricks for managing emails, meetings, and calendars, or provide resources for finding online communities of administrative professionals.

• Creative Course: Encourage administrative professionals to tap into their creativity and explore new ideas and approaches in their work. Share examples of successful administrative professionals who have used creativity to excel in their roles.

4. Earth Day (April 22nd)

Earth Day is an annual event that is celebrated worldwide to promote environmental awareness and protection. Use this holiday to promote a course that focuses on sustainability, environmental science, or climate change, or create an email that offers tips and tricks for living a more sustainable lifestyle. Share information about the impact of human behavior on the environment and offer practical steps that your subscribers can take to reduce their carbon footprint like taking an online course instead of driving to a building for offline lessons.

• Sustainability Course: Offer tips and resources for living a more sustainable lifestyle, such as reducing waste, conserving energy, and eating a plant-based diet. Share success stories of past students who have used your course to make positive changes in their lives.

• Science Course: Discuss the latest research and developments in the field of environmental science and climate change. Offer a special class or tutorial on a specific topic, such as renewable energy or carbon reduction strategies.

• Art Course: Explore the connection between art and the environment, and offer tips and techniques for creating art that is inspired by nature or addresses environmental themes. Share examples of successful artists who have used their work to promote environmental awareness and protection.

5. National Volunteer Week (April 23rd-29th)

National Volunteer Week is a week-long celebration of volunteerism that takes place in April every year. Use this theme to promote a course on volunteer management, non-profit management, or community building, or create an email that offers tips and resources for finding volunteer opportunities in your community. Share personal stories of volunteering experiences and highlight the positive impact that volunteering can have on individuals and communities.

• Social Justice Course: Offer resources for finding local volunteer opportunities in areas such as homelessness, education, and environmental justice. Share success stories of past students who have used their course to make a positive impact in their communities.

• Psychology Course: Explore the connection between volunteering and mental health, and offer tips and resources for finding volunteer opportunities that promote well-being and connection. Share research that demonstrates the positive impact that volunteering can have on mental health.

• Non-Profit Management Course: Offer tips and resources for effective volunteer management, such as training, recognition, and retention strategies. Share success stories of non-profits that have successfully mobilized volunteers to achieve their mission.

By using holidays and themes in your email marketing campaigns, you can create engaging and educational content that resonates with your subscribers and drives sales for your courses.

Use Easter to connect with your subscribers on a personal level, National Poetry Month to promote a course on creative writing, Administrative Professionals Day to promote a course on office management, Earth Day to promote a course on sustainability, and National Volunteer Week to promote a course on volunteer management.

With these holiday-themed email ideas, you’ll be well on your way to creating a successful email marketing campaign that promotes your courses and engages your subscribers.