Monica Badiu, Email Copywriter & Copy Coach

Are you a course creator teaching Spanish to English natives? If so, you might be struggling to create engaging and effective email campaigns that resonate with your audience and drive course sales. One way to do this is by leveraging seasonal events, holidays, and situations throughout the year to create timely and relevant content that connects with your audience on a deeper level.

In this blog post, we’ll explore 12 seasonal events, holidays, and situations that you can use throughout the year to promote your Spanish course and inspire learners to achieve their language learning goals.

12 Seasonal Events to Create Timely and Relevant Content for Your Spanish Course

  1. New Year’s Day

New Year’s Day can be a great time to inspire people to learn Spanish as a new skill. You could focus on setting language learning goals for the year ahead, or offer tips and resources to help people start their language learning journey on the right foot.

2. Valentine’s Day

Valentine’s Day is a great opportunity to promote Spanish courses that focus on love and relationships. You could offer phrases and expressions in Spanish that are commonly used in romantic contexts, or promote courses that help couples learn Spanish together and deepen their connection.

3. St. Patrick’s Day

While St. Patrick’s Day is not directly connected to Spanish history, language, or culture, you can use this holiday as a theme to promote a Spanish course in a fun and creative way. For example, you could focus on the similarities and differences between Irish and Spanish culture, or create content that explores the contributions of Irish immigrants to Spanish-speaking countries.

4. Easter

Easter is a holiday that has religious and cultural significance in many countries, including Spanish-speaking ones. You could promote courses that explore the history and traditions of Easter in Spanish-speaking cultures, or offer resources and materials to help learners understand Easter-related vocabulary and expressions.

5. Mother’s Day/Father’s Day

These holidays can be a great opportunity to promote Spanish courses that focus on family and parenting. You could offer tips and advice for raising bilingual children, or promote courses that help families learn Spanish together and bond over language learning.

6. Summer Vacation

As people start planning their summer vacations, you can use this time to promote Spanish courses that help travelers navigate Spanish-speaking countries with ease. You could offer travel-related phrases and expressions in Spanish, or promote courses that focus on language learning through immersion experiences.

7. Back to School

Back to school season is a great time to promote Spanish courses that help students excel in their Spanish classes. You could offer study tips and resources, or promote courses that offer additional support and materials for language learning outside of the classroom.

8. Halloween

Halloween is a fun and festive holiday that can be used to promote Spanish courses that focus on spooky stories, haunted places, and other Halloween-related topics. You could offer Halloween-related vocabulary and expressions in Spanish, or create content that explores the cultural significance of Halloween in Spanish-speaking countries.

9. Thanksgiving

Thanksgiving is an American holiday that can be used to promote Spanish courses that focus on the culture, history, and traditions of Spanish-speaking countries. You could offer Thanksgiving-related vocabulary and expressions in Spanish, or promote courses that explore the role of food and family in Spanish-speaking cultures.

10. Winter Holidays

As people prepare for the winter holidays, you can use this time to promote Spanish courses that help people communicate with Spanish-speaking family members. You could offer holiday-related vocabulary and expressions in Spanish, or promote courses that offer language learning gifts and resources for the holiday season.

11. New Year’s Resolutions

New Year’s resolutions are a great opportunity to promote Spanish courses that help people achieve their language learning goals. You could offer tips and advice for sticking to language learning resolutions, or promote courses that offer personalized language learning plans and support.

12. Cultural Events

Throughout the year, there are numerous cultural events and festivals that celebrate Spanish-speaking cultures, such as Cinco de Mayo, Hispanic Heritage Month, and Dia de los Muertos. You can use these events to promote Spanish courses that focus on the history, culture, and language of Spanish-speaking countries. You could offer resources and materials to help learners understand the significance of these events, or create content that explores their cultural significance in a fun and engaging way.

As a course creator teaching Spanish to English natives, leveraging seasonal events, holidays, and situations can be a powerful way to promote your course and connect with your audience.

By incorporating these themes into your email campaigns, you can create engaging and effective content that resonates with learners and inspires them to take action. Whether you’re focusing on love and relationships on Valentine’s Day, exploring the culture and history of Spanish-speaking countries on Thanksgiving, or helping travelers navigate Spanish-speaking countries during the summer, there are countless ways to use these events to create timely and relevant content that drives course sales.

So why not give it a try?

With the tips in this blog post, you’ll be well on your way to creating engaging and effective email campaigns that get results.

About the Author

Monica Badiu is an email copywriter and copy coach. She specializes in sales copywriting for online course creators who want to send emails that speak to their ideal customer and generate conversions without using fearmongering or pressure. She’s made clients over $3 million in 2023.

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