Monica Badiu, Email Copywriter & Copy Coach

As a course creator, one of your biggest challenges is finding interesting and relevant topics to write about in your emails that keep your subscribers engaged and interested in your courses.

With May just around the corner, it’s time to start thinking about what you can do to make your emails stand out this month. In this blog post, I’ve compiled a list of 10 ideas that you can use to write engaging and informative emails that resonate with your audience and drive sales for your courses. Whether you’re a language teacher, a health and wellness coach, or a business consultant, these ideas can be adapted to fit any course or niche.

10 Ideas for May Email Marketing

National Photography Month

Offer tips and resources for improving photography skills. Share success stories of past students who have used your course to improve their photography skills.

National Bike Month

Share tips and resources for incorporating biking into your fitness routine. Offer a biking-themed fitness course or tutorial.

Mental Health Awareness Month

Offer resources and tips for maintaining mental health and wellness. Share success stories of past students who have used your course to improve their mental health.

National BBQ Month

Share tips and recipes for hosting the perfect summer BBQ. Offer a BBQ-themed cooking class or tutorial.

Summer Vacation Planning

Offer tips and advice for planning the perfect summer vacation, such as budgeting, packing, and choosing the right destination. Share success stories of past students who have used your course to plan their dream vacation.

Star Wars Day (May 4th)

Celebrate this beloved franchise by sharing trivia, behind-the-scenes stories, and other fun facts. Offer a Star Wars-themed language course or movie analysis class.

Cinco de Mayo (May 5th)

Teach subscribers about the history and significance of this Mexican holiday. Offer a special Cinco de Mayo-themed language course or cooking class.

Mother’s Day (May 8th)

Share tips and advice for finding the perfect Mother’s Day gift or planning a special celebration. Offer a Mother’s Day-themed course or tutorial.

International Nurses Day (May 12th)

Share appreciation and gratitude for the hard work and dedication of nurses. Offer a nursing-themed course or workshop.

Memorial Day (May 30th)

Share ways to honor and remember those who have served our country. Offer a Memorial Day discount or promotion for your courses.

May is a great month to connect with your audience and drive sales for your courses by using these creative and engaging email ideas. From holidays and national events to common problems and interests, there are plenty of opportunities to connect with your audience and provide value through your email marketing campaigns. With a little creativity and strategic thinking, you can make your emails stand out and drive more sales for your courses.

About the Author

Monica Badiu is an email copywriter and copy coach. She specializes in sales copywriting for online course creators who want to send emails that speak to their ideal customer and generate conversions without using fearmongering or pressure. She’s made clients over $3 million in 2023.

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