Monica Badiu, Email Copywriter & Copy Coach

Are you a course creator teaching women how to lose weight in a healthy way? If so, you know your students can have a hard time to stay committed to weight loss goals during big eating holidays like Christmas and Thanksgiving. The good news is that you can be there for them through your email marketing.

In this blog post, we’ll explore 10 occasions throughout the year that you can use to promote your weight loss course in a natural and educational way.

  1. New Year’s Day

January 1st marks the start of a new year and is a great time to inspire people to set health and fitness goals. You can use this holiday to promote your course as a way to kickstart healthy habits and lose weight in a sustainable way.

New Year’s Resolutions: New Year’s resolutions are a great opportunity to promote your course as a way to achieve health and fitness goals in the new year. You could offer personalized coaching and support to help learners stick to their resolutions.

2. Valentine’s Day

February 14th is a day to celebrate love and relationships, and can be used to promote your course as a way to prioritize self-love and care through healthy eating and exercise.

3. St. Patrick’s Day

While St. Patrick’s Day is not directly related to health and fitness, you can use this holiday as a theme to promote your course in a fun and creative way. For example, you could focus on incorporating healthy green foods into your diet, or offer a workout inspired by Irish step dancing.

4. Easter

Easter is a holiday that is associated with indulgent treats and candy, but you can use this time to promote your course as a way to stay on track with healthy eating and exercise habits during the holiday season.

5. Mother’s Day/Father’s Day

These holidays are a great opportunity to promote your course as a way to prioritize self-care and health as a gift to yourself or a loved one.

6. Summer Vacation

As people start planning their summer vacations, you can use this time to promote your course as a way to stay on track with health and fitness goals while traveling.

Summer Shape-Up: Summer is a time when many people focus on getting in shape and feeling confident in their bodies. You can use this time to promote your course as a way to achieve weight loss and fitness goals in a healthy and sustainable way.

7. Back to School

Back to school season is a great time to promote your course as a way to establish healthy habits and routines for the school year ahead.

8. Halloween

Halloween is a holiday that is associated with sugary treats and candy, but you can use this time to promote your course as a way to stay on track with healthy eating habits during the holiday season.

9. Thanksgiving

Thanksgiving is a holiday that is associated with indulgent and high-calorie foods, but you can use this time to promote your course as a way to stay on track with healthy eating habits during the holiday season. For example, you could offer healthy recipes and meal planning tips for Thanksgiving dinner.

10. Winter Holidays

As people prepare for the winter holidays, you can use this time to promote your course as a way to stay on track with healthy eating and exercise habits during the holiday season. You could offer healthy recipes and meal planning tips for holiday parties and gatherings.

By leveraging these seasonal events, holidays, and situations, you can create engaging and effective email campaigns that connect with your audience and drive course sales. Whether you’re offering healthy recipe ideas for Thanksgiving or promoting your course as a way to achieve weight loss goals during the summer months, these occasions provide a natural and relevant way to promote your course and inspire learners to prioritize their health and fitness goals.

So why not give it a try? With the tips in this blog post, you’ll be well on your way to creating effective email campaigns that get results.

About the Author

Monica Badiu is a passionate email copywriter and conversion strategist with over 13 years of experience in marketing. With a love for crafting emails that genuinely connect, she’s spent more than 25,000 hours honing her skills in customer-centric copywriting specifically for course creators. In 2023, her tailored strategies helped course creators around the world generate over $3 million in revenue, making her a trusted partner to some of the biggest names in the industry.

But for Monica, it’s about more than just writing emails; it’s about building relationships. She believes in creating value-driven content that doesn’t feel pushy or spammy but rather speaks to audiences on a real, human level. Alongside her work, she mentors and champions ethical marketing, helping course creators not only reach their revenue goals but also grow loyal, lasting connections with their communities.

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