Monica Badiu, Email Copywriter & Copy Coach

In the world of entrepreneurship and business, authenticity has become a buzzword. Yes, it’s a harsh reality, but in a way, it kind of has just become another buzzword. When it comes to being authentic, you have to get in touch with yourself and not hide behind a cloud of facade. It’s about empowering those working under you, above you, about being yourself and not allowing barriers. Authenticity isn’t just about being genuine; it’s about bringing your unique personality, values, and vision to your business. 

As a business owner, you want people to like you, competitors, partners, merchants/ vendors, and employees; a lot of people need to like you. It just looks really bad on you if you’re not liked. People can see right through those that aren’t authentic. So, as a business owner, what can you do? Well, keep reading on to find out more!

What Are Your Values?

Authenticity starts with knowing your values. What principles guide your life and business? Take time to reflect on what truly matters to you. Your values will serve as your compass, helping you make decisions that align with your authentic self. How do your values align with this company that you built up?

Always Stay Flexible and Be Willing to Adapt

Nowadays, technology is running super rampant, to the point that accounting software is able to do a whole lot. So, with that said, with all of these constant changes in technology and even within your industry, how easy is it for you to adapt? A part of authenticity is also being open to growth and change. Your authentic self can evolve over time as you learn and adapt to new circumstances.

Celebrate Your Uniqueness

Go even further by celebrating that from your team as well. A part of authenticity is embracing and loving what’s different and how every person can be entirely different. Never be afraid to celebrate who you are or who everyone in your team is too. That’s what makes everyone so special. 

Embrace Vulnerability

Just as you should celebrate what makes you and everyone in your business so unique, it’s the same for vulnerability, too. It’s so important to just try and embrace this if you can. Being authentic means allowing your vulnerable side to come out, too. 

So, are you allowing it to come out?  It’s okay to show your human side, including your fears and insecurities. Vulnerability fosters connection and can help you relate to your customers on a deeper level. It doesn’t mean making social media posts where you’re crying or anything like that, but showing your opinion on something and how it makes you feel can be impactful. 

Stay Transparent

Transparency is a cornerstone of authenticity. Be honest about your business practices, challenges, and successes. When you make a mistake, acknowledge it and learn from it. Customers appreciate businesses that are open and accountable. So many businesses are flat-out not even being transparent; they’re hiding anything and everything they can. You obviously don’t want to do that at all.

About the Author

Monica Badiu is an email copywriter and copy coach. She specializes in sales copywriting for online course creators who want to send emails that speak to their ideal customer and generate conversions without using fearmongering or pressure. She’s made clients over $3 million in 2023.

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