Go to Google and type “best email marketing course for beginners,” and you’ll find so many options (do it after reading this blog post). It’s overwhelming to choose just one and know 100% it’s the right one for you. I know because I was there a few years ago. I was just starting to specialize in sales copywriting, and writing better email campaigns was my number one goal.
However, I had a hard time choosing an email marketing course that would fit all my criteria. And when you’re just starting out, it’s hard to know what you need and where to go for the best education.
Over the 13 + years I’ve been a digital marketing professional and business owner, I’ve wasted more time and money than I am comfortable acknowledging with training, tools, books, etc, that were not… good.
So, I know how easy it is to fall for the shiny testimonials, the social proof, the massive discounts (yes, I’m looking at you, Skillshare, Udemy), the overnight “all your problems solved” sales pitch.
For 2 years, I coached course creators on their email marketing strategy and campaigns. All of them asked for recommendations: what are the best email marketing courses, what resources should I give my team to uplevel our email marketing skills?
These are not easy questions to answer. Here’s why:
Not all email marketing courses are built the same. And what one brand or person might need to learn in terms of email marketing skills can be very different from what another one needs.
So, here are my two cents on choosing the best email marketing course for your needs.
How to choose a course on email marketing
Table of contents
- How to choose a course on email marketing
- Before you invest in any email marketing training, ask these questions:
- If you’re just wondering if email marketing is something that could be of interest to your brand
- If you’re after an email marketing certification
- If you’re a copywriter and want to improve your writing or email strategy skills
- If you’re an online course creator
- If you’re in ecommerce
- If you’re an affiliate or you have an authority website
- If you’re in b2b
- If budget is a problem
- Regardless of what some people say, email marketing is here to stay.
Before you invest in any email marketing training, ask these questions:
- What do you want to learn?
- Do you want an email marketing certification?
- Do you want to get hired as an email marketing specialist?
- Do you want technical or copywriting email marketing skills?
- Do you need help with specific email marketing tools or strategies?
- Do you have beginner, intermediate, or advanced email marketing skills?
- Do you want to learn how to build an email list, build an automation, or are looking for advanced email marketing strategies?
- Are you a business owner, copywriter, email strategist?
- Do you work in ecommerce, b2b or b2c?
- Do you have a budget?
- How fast do you want to uplevel your skills?
- Are you looking for accountability or guidance?
If you’re just wondering if email marketing is something that could be of interest to your brand
You can start by listening to a podcast.
- One of my favorite shows is run by Jay Schewedelson, and it’s called Do This, Not That!. Jay is the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide.
- The Email Marketing Podcasts for Experts is also a great listen. It’s hosted by Rob Temple, Hypnotist, Marketer, and Kennedy, Psychological Mind Reader. They’ll share insights about specific type of campaigns and the psychology of effective marketing emails.
- The Art of Selling Online Courses is another show that shares quite frequently about email marketing essentials, as well as the behind-the-scenes of successful email marketing campaigns. I’ve been sharing my best tips for quite a while. Here’s a list of episodes you can start with:
- Overcoming Customer Objections to Boost Sales
- Mastering the Art of Warm-up Emails
- Writing Emails for Different Decision-Makers
- How to Successfully Promote the Same Course Multiple Times
- Email Promotions that Constantly Generate 5 Figures to Our Clients
- Multiply Your Course Sales with This Simple Email Sequence
If you’re after an email marketing certification
Then, I recommend Digital Marketer’s Email Marketing Mastery. You’ll get the essentials of email marketing – everything from strategy, to building an email list, setting up a marketing automation, segmentation, copywriting etc. It’s a really good email marketing essentials course, and Digital Marketer is known by business owners as an authority.
If you’re a copywriter and want to improve your writing or email strategy skills
And want a certification to showcase, I recommend AWAI’s The Ultimate Email Copywriting Mentorship & Certification, and everything Copyhackers’ have on email marketing.
If you’re an online course creator
I suggest you learn email marketing from someone who has spent a lot of time testing and refining what works for your industry and type of audience. I like Copyhacker’s Seven Figure Emails course or 10x Launches to be one of the best email marketing courses for copywriters who work with course creators.
If you’re in ecommerce
Then I suggest you learn from an email marketing specialist with a lot of experience in this area. Chris Orzechowski is my go-to copywriter in this area.
If you’re an affiliate or you have an authority website
And want to add email marketing to your marketing channels, then learn from someone who has done it. Matt Diggity’s The Affiliate Lab is geared towards this niche.
If you’re in b2b
B2B marketing emails are different from courses or selling products. Meaning it’s better to learn the strategies for your industry from someone who has done it.
If you’re looking for help with learning how to use specific email marketing tools, reach out to the platform. They will likely have their own courses.
If budget is a problem
And you’re interested in a free email marketing course, then you can start with Hubspot’s training. It’s for small business owners, marketers and individuals who want to learn how to utilize email marketing effectively to engage target audiences and gain expertise in email marketing best practices.
What you’ll learn in snapshot:
Most email marketing platforms have their own learning areas, so you can try that as well.
Regardless of what some people say, email marketing is here to stay.
So, even if you’re not considering becoming an email marketing copywriter or specialist, knowing how it works should be part of your basic digital marketing skills.
As you can see, there are plenty of options to choose from when it comes to email marketing courses. Start with free email marketing courses if you don’t feel like investing in a paid course or looking for an email marketing certification.
Follow professionals and email marketing specialists. Learn from the people who are every day in the trenches trying new strategies, refining their email campaigns and sharing about the best email marketing practices for your industry.
- Follow Monica Badiu on LinkedIn
- Follow Jay Schwedelson on LinkedIn
- Follow Joanna Wiebe on LinkedIn
- Follow Chase Dimond on LinkedIn
- Follow SubjectLine.com on LinkedIn
- Follow Chris Orzechowski on LinkedIn
Let me know in the comments:
What email marketing course have you tried and would or would not recommend?