Monica Badiu, Email Copywriter & Copy Coach

Go to Google and type “best email marketing course for beginners,” and you’ll find so many options (do it after reading this blog post). It’s overwhelming to choose just one and know 100% it’s the right one for you. I know because I was there a few years ago. I was just starting to specialize in sales copywriting, and writing better email campaigns was my number one goal.

However, I had a hard time choosing an email marketing course that would fit all my criteria. And when you’re just starting out, it’s hard to know what you need and where to go for the best education.

Over the 13 + years I’ve been a digital marketing professional and business owner, I’ve wasted more time and money than I am comfortable acknowledging with training, tools, books, etc, that were not… good.

So, I know how easy it is to fall for the shiny testimonials, the social proof, the massive discounts (yes, I’m looking at you, Skillshare, Udemy), the overnight “all your problems solved” sales pitch.

For 2 years, I coached course creators on their email marketing strategy and campaigns. All of them asked for recommendations: what are the best email marketing courses, what resources should I give my team to uplevel our email marketing skills?

These are not easy questions to answer. Here’s why:

Not all email marketing courses are built the same. And what one brand or person might need to learn in terms of email marketing skills can be very different from what another one needs.

So, here are my two cents on choosing the best email marketing course for your needs.

How to choose a course on email marketing

Before you invest in any email marketing training, ask these questions:

  1. What do you want to learn?
  2. Do you want an email marketing certification?
  3. Do you want to get hired as an email marketing specialist?
  4. Do you want technical or copywriting email marketing skills?
  5. Do you need help with specific email marketing tools or strategies?
  6. Do you have beginner, intermediate, or advanced email marketing skills?
  7. Do you want to learn how to build an email list, build an automation, or are looking for advanced email marketing strategies?
  8. Are you a business owner, copywriter, email strategist?
  9. Do you work in ecommerce, b2b or b2c?
  10. Do you have a budget?
  11. How fast do you want to uplevel your skills?
  12. Are you looking for accountability or guidance?

If you’re just wondering if email marketing is something that could be of interest to your brand

You can start by listening to a podcast.

If you’re after an email marketing certification

Then, I recommend Digital Marketer’s Email Marketing Mastery. You’ll get the essentials of email marketing – everything from strategy, to building an email list, setting up a marketing automation, segmentation, copywriting etc. It’s a really good email marketing essentials course, and Digital Marketer is known by business owners as an authority.

Digital Marketer’s Email Marketing Certification in a nutshell

If you’re a copywriter and want to improve your writing or email strategy skills

And want a certification to showcase, I recommend AWAI’s The Ultimate Email Copywriting Mentorship & Certification, and everything Copyhackers’ have on email marketing.

What you’ll get with AWAI’s Email Copywriting Mastery course

If you’re an online course creator

I suggest you learn email marketing from someone who has spent a lot of time testing and refining what works for your industry and type of audience. I like Copyhacker’s Seven Figure Emails course or 10x Launches to be one of the best email marketing courses for copywriters who work with course creators.

Seven-Figure Emails is the best email copywriting course I’ve ever invested in.

If you’re in ecommerce

Then I suggest you learn from an email marketing specialist with a lot of experience in this area. Chris Orzechowski is my go-to copywriter in this area.

Chris Orzechowski and Kevin Rogers teach email copywriting skills in Email Copy Academy

If you’re an affiliate or you have an authority website

And want to add email marketing to your marketing channels, then learn from someone who has done it. Matt Diggity’s The Affiliate Lab is geared towards this niche.

Matt Diggity’s Affiliate Lab is the go-to training for authority, niche website owners and SEOs

If you’re in b2b

B2B marketing emails are different from courses or selling products. Meaning it’s better to learn the strategies for your industry from someone who has done it.

If you’re looking for help with learning how to use specific email marketing tools, reach out to the platform. They will likely have their own courses.

If budget is a problem

And you’re interested in a free email marketing course, then you can start with Hubspot’s training. It’s for small business owners, marketers and individuals who want to learn how to utilize email marketing effectively to engage target audiences and gain expertise in email marketing best practices.

What you’ll learn in snapshot:

The first modules in Hubspot’s free email marketing course

Most email marketing platforms have their own learning areas, so you can try that as well.

Regardless of what some people say, email marketing is here to stay.

So, even if you’re not considering becoming an email marketing copywriter or specialist, knowing how it works should be part of your basic digital marketing skills.

As you can see, there are plenty of options to choose from when it comes to email marketing courses. Start with free email marketing courses if you don’t feel like investing in a paid course or looking for an email marketing certification.

Follow professionals and email marketing specialists. Learn from the people who are every day in the trenches trying new strategies, refining their email campaigns and sharing about the best email marketing practices for your industry.

Let me know in the comments:

What email marketing course have you tried and would or would not recommend?

About the Author

Monica Badiu is an email copywriter and copy coach. She specializes in sales copywriting for online course creators who want to send emails that speak to their ideal customer and generate conversions without using fearmongering or pressure. She’s made clients over $3 million in 2023.

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