Monica Badiu, Email Copywriter & Copy Coach

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Have you ever heard the phrase “humanize your brand” before? It’s popular amongst marketers and entrepreneurs, but what does it mean? 

Humanizing a brand is when you take your company image and turn it into one that appeals to humans. Instead of seeming like a corporate entity, you look more human. 

We’ll explain more about this throughout the blog – along with some points on how to humanize your brand. You may wonder why all of this is necessary in the first place, so let’s talk about it! 

The Importance Of Humanizing Your Brand

Do you want to build business credibility and foster a community around your brand? If so, you need to humanize things. Brands are, by definition, not human things. Customers and consumers are very much human. Therefore, if you want to appeal to people, you need to make them feel like they’re dealing with human beings rather than some corporate brand. 

Humanizing things will help with the following: 

  • Attract new customers to your business
  • Develop stronger connections between customers and your business
  • Encourage long-term customer loyalty and repeat purchases
  • Gain an influx of positive reviews
  • Build more trust with a wider audience

Ultimately, all of these points will help you generate more conversions and sales. People are interested in your company because it’s been humanized. They find it easier to connect with your brand and its messages, which encourages them to choose you instead of another company. 

The more you think about it, the more it makes sense. If anything, you begin to wonder why anyone wouldn’t want to humanize their brand! The next step is slightly more complex; how do you make a brand appear more human?

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How To Humanize Your Brand

It’s normal to scratch your head at this point, but the answer is far simpler than it seems. 

All you have to do is make your brand feel and act like a human being. Consider things you’d do as a human and implement them in your marketing strategy. We won’t go through all the possibilities, but here are some ideas that’ll kickstart the process: 

Give Back To Customers & Communities

Learn a lesson from Millennia Companies and give back to customers & communities. This brand has made it a mission to support those it works with by creating various social pathways or offering support for those in need. Other brands do a similar thing, but giving back and supporting causes or people is a very human thing to do. It immediately humanizes your company. 

Speak Like A Human

Think about the language used across your website or when you interact with customers. Match the way they talk to you. If they’re using relaxed tones and avoiding jargon, don’t respond in a very robotic way with loads of complicated terminology. Speak like a human so the conversations flow like two humans talking to one another. When consumers feel like they’re speaking to a person rather than a robot, it helps foster a better connection with the brand. 

Don’t Be Afraid To Apologize

Making mistakes is all part of being human. We make errors, and then we apologize for them. Brands often get into the habit of never owning up to mistakes. They take a very corporate stance and may provide “apologies” that sound disingenuous. Humanize your business by owning up to your errors. If you make a mistake – no matter how small – apologize for it earnestly. Make it clear that you’re aware of the error and you’re deeply sorry for it. This resonates with people and makes you look far more human. 

Use Photos & Videos To Showcase Humanity

There’s nothing worse than a brand that hides behind a corporate image. All anyone ever sees are logos, infographics, or animated videos. What about the people behind the brand?! Let consumers know who they’re dealing with so they can see the human beings at the heart of your company. Create a detailed About Us page that shows all of your employees with photos of every member and a short bio talking about fun things, like their interests. Then, take to social media and post photos or videos around the office with your employees. It creates a sense of humanity and consumers will relate to the people in the images. They see real people working for your brand, which is the easiest way of humanizing it. 

In conclusion, humanizing your brand brings it closer to the consumer market. People connect with people, not corporations. Do what you can to bring human elements to your company so you can see all the benefits we spoke about earlier. 

About the Author

Monica Badiu is an email copywriter and copy coach. She specializes in sales copywriting for online course creators who want to send emails that speak to their ideal customer and generate conversions without using fearmongering or pressure. She’s made clients over $3 million in 2023.

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