Monica Badiu, Email Copywriter & Copy Coach

Testimonials are one of the most powerful tools at a course creator’s disposal for driving sales. By showcasing the experiences and successes of past students, testimonials provide social proof and build trust and credibility with potential customers.

However, collecting and using testimonials effectively can be a challenge. That’s why I’ve compiled this list of resources to help course creators learn more about how to collect testimonials from students and use them to promote their course effectively.

“The Original Conversion Copywriter, Joanna Wiebe Shows You How to Use Testimonials So People Don’t Think You’re Full of Sh*t” – This article by Joanna Wiebe provides tips and strategies for using testimonials effectively to build trust and credibility with potential customers.

#119: The Who, What, When, Where and How of Testimonials by Amy Porterfield – These are especially helpful for those just starting out.

“The Ultimate Sales Letter: Attract New Customers. Boost Your Sales.” by Dan S. Kennedy – Although this book is primarily focused on writing effective sales letters, it also includes valuable tips on how to use testimonials effectively to increase conversions and drive sales.

28 Stats That Prove the Power of Testimonials! from Wyzowl

From Quotes to Videos: The Ultimate List of Testimonial Types for Online Course Sales Pages by Monica Badiu – In this post, we’ll explore some of the most common types of testimonials and provide examples of how they can be used effectively on your online course page.

Boost Your Sales with Social Proof: A Guide to Using Testimonials on Teachable, Thinkific, and Kajabi by Monica Badiu – In this post, we’ll explore how to use testimonials effectively on each of these platforms and share tips to help you make the most of this powerful sales tool.

Beyond the Sales Pitch: 3 Tips For Using Testimonials To Drive Conversions for Your Online Course by Monica Badiu – In this post, I’ll show you 3 ways to use testimonials effectively on your online course page to drive conversions. It includes examples and tips for using testimonials on platforms like Teachable, Thinkific, and Kajabi.

The Power Of Testimonials In Selling Online Courses by Monica Badiu – Testimonials can be the difference between someone clicking the “buy now” button or leaving your page without making a purchase. So, why is having good testimonials essential when selling an online course? Let’s dive into what makes them so important and how to collect powerful ones from your students.

Influence, New and Expanded: The Psychology of Persuasion by Robert B. Cialdini – This book is a classic in the field of psychology and marketing and provides insights into how people are influenced and persuaded. The book covers the six principles of persuasion, including social proof, which is directly related to the use of testimonials.

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The author explains how social proof can be used to influence behavior and build credibility with potential customers. Overall, this book can be an excellent resource for anyone looking to learn more about the psychology of persuasion and how to use social proof, including testimonials, to drive sales and conversions.

Whether you’re just getting started or looking to improve your sales page, the resources listed above can help you harness the power of testimonials and sell more online courses. By learning how to collect powerful testimonials and use them effectively, you can build trust and credibility with potential customers and increase the likelihood that they will invest in your course.

About the Author

Monica Badiu is an email copywriter and copy coach. She specializes in sales copywriting for online course creators who want to send emails that speak to their ideal customer and generate conversions without using fearmongering or pressure. She’s made clients over $3 million in 2023.

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