Don’t Be Afraid of Email Marketing (Anymore)

Monica Badiu, Email Copywriter & Copy Coach

Don’t Be Afraid of Email Marketing (Anymore)

Welcome to the first episode of Master the Inbox!

I’m Monica Badiu, your host, and in this podcast, I’m all about helping course creators, coaches, and consultants use email marketing in a way that’s neither pushy nor spammy.

So, we all have this idea about email marketing, right?

Mostly from those not-so-great emails cluttering up our inboxes.

But what if I told you there’s a whole other way to approach this? A way that feels genuine, engaging, and, dare I say, fun?

In this episode, we’re breaking down how to write emails that get opened, read, and acted upon. I share insights from my own journey, stories from those who’ve mastered the art, and simple tweaks you can make today to improve your email strategy.

And yes, we tackle those fears of sounding too salesy head-on. Because, let’s be honest, nobody wants to be that person.

So, are you ready to start crafting messages that truly resonate with your audience? I thought so!

Let’s jump in and transform your approach to email marketing. Hit play and let’s get this show on the road!

Specifically, this episode highlights the following themes:

Challenges and fears associated with email marketing
Shifting from transactional to relational email marketing
Pitfalls to avoid and tips for creating engaging emails

==== Time Stamps ====

00:00 – Introduction

05:33 – Email marketing can be effective and authentic

07:41 – Email marketing hates over-emphasizing numbers, not people

11:36 – Email marketing is about caring and inspiring

14:17 – Optimize email marketing for authentic, valuable impact

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Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.

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Listen to Master The Inbox

This is the podcast for course creators, coaches and consultants who want to know how to use email marketing to nurture and convert their audience in a non-spammy, non-bullshit BUT data driven approach. See all episodes right here.

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Other links:

Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu
Learn more about email marketing on YouTube: https://www.youtube.com/@salesemailcoach/videos
Visit Monica’s website: https://www.monicabadiu.com
Get assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact
Check out Monica’s articles on Medium: https://medium.com/@itsmonicabadiu
Learn more about running successful email promos: https://www.youtube.com/playlist?list=PLmXZEZDMnLQf1GnQeRfO5nUjNtZwEzoi0

Monica Badiu

About the Author

Monica Badiu is a passionate email copywriter and conversion strategist with over 13 years of experience in marketing. With a love for crafting emails that genuinely connect, she’s spent more than 25,000 hours honing her skills in customer-centric copywriting specifically for course creators. In 2023, her tailored strategies helped course creators around the world generate over $3 million in revenue, making her a trusted partner to some of the biggest names in the industry.

But for Monica, it’s about more than just writing emails; it’s about building relationships. She believes in creating value-driven content that doesn’t feel pushy or spammy but rather speaks to audiences on a real, human level. Alongside her work, she mentors and champions ethical marketing, helping course creators not only reach their revenue goals but also grow loyal, lasting connections with their communities.

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