Want your brand to stick in people’s mind more than your average one-hit wonder? Here are some simple strategies that really do work to raise warenes of your business and keep it in the forefront of youtraudience’s mind.
1. Customize Those Post-It Notes
Yes, humble post it notes. It’s small, it’s sticky, and it might just be your next big marketing win. Imagine your brand’s logo, tagline, or cheeky message on hundreds of little notes, sticking around in offices, on fridges, and in front of faces all over town. It’s a low-cost, fun way to sneak into the daily lives of potential customers. Plus, who doesn’t love finding a useful sticky note when they need it? It’s like being the hero who hands out swords in a fantasy game—except it’s sticky paper at the office.
2. Leverage the Power of Social Media Challenges
Remember the Ice Bucket Challenge? That was brand awareness gold. Create a fun, easy-to-participate challenge related to your brand and spread it on social media. Encourage participation with hashtags, and maybe even incentivize with prizes. It’s not just about going viral; it’s about engaging potential customers in a way that they remember and appreciate. Plus, it’s content that creates itself!
3. Host Jaw-Dropping Events
If you want to make waves, sometimes you need to throw a rock into the pond—or, you know, host a killer event. Whether it’s a swanky launch party, a community clean-up, or a pop-up shop in a quirky location, make it memorable. Provide value, entertainment, and maybe some swag. Events give people a hands-on experience with your brand and, done right, can lead to social media buzz and word-of-mouth that money just can’t buy.
4. Infographics That Stick
In the age of info-overload, a well-crafted infographic can be a breath of fresh air. Design eye-catching infographics that simplify complex data related to your industry or illustrate how your products can solve problems. Share them online, and watch as they get shared and reposted. It’s visual, it’s educational, and it positions your brand as an authority. Plus, who doesn’t love a good chart?
5. Partner Up
Two brands can often make a bigger splash than one. Find complementary businesses and consider co-branding a product or hosting a joint event. It’s a great way to double your reach, tapping into each other’s audiences. Just make sure their values align with yours—brand partnerships should be like good marriages, based on trust, mutual goals, and not going insane over where to squeeze the toothpaste.
6. Swag That Doesn’t Suck
We’ve all received that pen that stops working after two days or a t-shirt that feels like sandpaper. Invest in swag that people actually want to use—quality t-shirts, handy tote bags, or yes, even those branded Post-it notes. Choose items that will be used in public spaces, turning your satisfied customers into walking billboards.
By implementing these brand awareness strategies, you’re not just shouting into the void—you’re engaging potential customers in meaningful, memorable ways, which will ultimately save you time and money, and make you even more of the latter, too.