Email marketing is a narrative tool, not just a sales tactic. It is important to create engaging, truthful content that speaks directly to people’s needs—helping them see the potential in themselves and the solutions you offer.

Emphasizing the importance of maintaining a consistent email frequency, tailored to your audience’s needs and interests, will help to keep your brand top-of-mind. I always promote value-driven content that resonates with the current needs of your subscribers, steering clear of fluff and focusing on genuine solutions. Whether you’re struggling with your marketing strategy or looking to refine your approach, I focus on non-aggressive promotions and ethical marketing as a means to provide clarity and direction.

In this episode, Ari, Abe, and I discuss: 

• Email marketing frequency and content relevancy for building brand authority and trust 
• The necessity of at least one engaging email per week to maintain brand recognition 
• Consistent, valuable email communication for client engagement and trust 
• Context and relevancy in creating non-fluff email content that provides real solutions 
• The detrimental effects of infrequent and purely promotional emails on brand awareness and trust 
• Email marketing as a core responsibility for course creators to foster robust relationships and provide substantial value 
• Proactive use of social media to enhance visibility, promote lead magnets, and grow email lists 
• The right channels for reaching ideal clients and the significance of valuable content creation 
• Clear calls to action in emails and occasional course promotions 
• Segmenting for better deliverability and open rates, tracking engagement metrics, and periodically cleaning your email list of inactive subscribers 
• Authenticity in email marketing, using it more as a communication channel than just a sales tool 

Listen below on Spotify, and then comment and share.

Want to learn email copywriting?

Start by analyzing what others are doing. My Email Teardown series showcases some of the best (and sometimes worst) examples of sales emails that have hit my inbox. Here’s the link to the playlist. I publish new email reviews every week.

Are you a course creator?

Email marketing is one of those channels you should be developing early on in your business. Here are The 9 Email Automations Every Course Creator Needs to make bank, enroll students, and nurture audiences.

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Hi! I’m Monica. I help course creators enroll, engage, and educate audiences through customer-centric email copywriting. I’ve been privileged to partner with course creators from all over the world. And I’ve seen this customer-centric approach to email marketing work every time.

The best part? It’s not about the sale.

Email marketing is a fantastic channel because it builds trust, delivers value, and positions the brand as a partner. Read more on my blog or listen to Master The Inbox, the podcast where I share all my conversion secrets.