I’ve got a 5-year plan to build a 6-figure online course business, and I’m not leaving it up to chance. Staying ahead of trends, tools, and strategies is a non-negotiable part of my journey. As a marketer, I’ve got an edge, and I’m using it to stay laser-focused on what’s working in the course creation space. This August roundup pulls together the best resources, tips, and tools to help you do the same—whether you’re just starting out or looking to scale.
1. Unlock New Course Ideas with Amy Porterfield’s Quiz
Feeling stuck on what course to create next? You’re not alone! We’ve all been there, staring at a blank screen, trying to brainstorm the *perfect* idea. Amy Porterfield’s Instagram quiz is designed to help you out of that creative rut. It’s a quick, fun way to start honing in on what you want to teach. Plus, Amy’s always full of insights that make you feel empowered rather than overwhelmed.
2. How to Sell Courses and Qualify Leads
Creating a course is one thing—but selling it? That’s where things can get tricky. If you’ve ever wondered how to get qualified leads who are *actually* ready to buy, this free Instagram training is for you. It breaks down how to streamline your sales process and make sure the people coming through your funnel are serious about signing up. No more tire-kickers!
3. Pre-Selling Your Course with Confidence
One of the most underrated strategies in course creation is pre-selling. Not only does it validate your idea, but it also generates buzz and helps you gauge interest before you’ve even built the course. Amy Porterfield’s free training on pre-selling is a must if you’re hesitant to invest time and energy into a course that may or may not sell.
4. Unlock Your Course Idea with AI
AI is making waves across industries, and course creation is no exception. Amy’s latest freebie—“Unlock Your Course Idea with AI”—shows you how to use AI tools to develop course ideas that resonate with your audience. If you’ve ever found yourself paralyzed by indecision or caught in a creative block, AI might just be the key to unlocking your next big thing.
5. Coursebox AI: The Future of Course Creation
Speaking of AI, if you’re still on the fence about incorporating it into your workflow, Rahul Pandey’s post on LinkedIn offers a fresh perspective. Coursebox AI is helping creators streamline the entire course creation process. If you’re tired of courses that fall flat, this might be the solution you didn’t know you needed.
6. Brian Kouhi’s Journey to Success on Teachable
If you’re looking for inspiration, Brian Kouhi’s story is one to follow. He started with an idea and scaled it into a profitable course business using Teachable. His journey is filled with ups and downs, but the lessons learned are pure gold for anyone looking to build a sustainable business from online courses.
7. Instagram’s Shift to Views: What It Means for Course Creators
Instagram’s recent shift in its algorithm, placing more emphasis on views rather than likes, has left many creators scratching their heads. What does this mean for your course marketing? In short, it’s time to rethink your engagement strategy. This blog post from Teachable breaks down how to adapt and thrive with Instagram’s new metrics.
8. Creator Week at Thinkific: Top Tips & Strategies
Thinkific hosted their Creator Week, packed with insights, strategies, and actionable advice for course creators at every level. From pricing your course to building an engaged community, there’s a wealth of knowledge here to dig into. If you missed the event, don’t worry—you can still access the highlights.
9. The Science of Teaching: Adult Learning Theory
Understanding how adults learn is crucial for course creators. Thinkific’s deep dive into adult learning theory offers a glimpse into how you can structure your course for maximum engagement and retention. Trust us, this knowledge will take your courses from good to great.
10. Evergreen Offers: Your Key to Consistent Revenue
Ever thought about creating an “evergreen” offer? These are courses that sell year-round without you having to actively promote them all the time. Thinkific’s guide on evergreen offers walks you through how to create a course that continues to generate income, long after launch day.
Find out how to create evergreen offers
11. Join the CEO Club for Course Creators
Building a course business can be lonely, but it doesn’t have to be. The CEO Club for Course Creators is a thriving community of like-minded entrepreneurs who support each other in building successful course-based businesses. If you’re looking for mentorship, accountability, and growth, this is the place to be.
12. Is the Course Creation Market Saturated?
Ever wondered if the course creation market is too saturated? Well, you’re not alone! This insightful Instagram post breaks down just how much opportunity still exists in the space—and trust us, it’s more than you think.
13. Create and Cultivate: A Must-Attend Event for Course Creators
If networking and personal development are high on your list, the Create and Cultivate event is where you need to be. With opportunities to connect with other creators and learn from industry leaders, this event will give you the tools to take your course business to the next level.
14. Is Your Email List Too Small for a Course Launch?
Wondering if your email list is too small to successfully launch a course? Spoiler alert: it’s not! This podcast episode covers how to make the most out of the email list you *do* have, regardless of its size. If you’re feeling doubtful, this will be the confidence boost you need.
15. Mighty Networks: An All-in-One Platform for Course Creators
If you’re still on the hunt for the perfect platform to host your courses, Mighty Networks might just be what you’re looking for. This powerful platform offers more than just course hosting—it’s a complete community-building tool.
That wraps up August’s Roundup!
Whether you’re looking to unlock new ideas, sell with confidence, or join a community of like-minded creators, this month was full of insights to help you along your journey. Dive in, take advantage of these resources, and watch your course business grow!
Want to learn email copywriting?
Start by analyzing what others are doing. My Email Teardown series showcases some of the best (and sometimes worst) examples of sales emails that have hit my inbox. Here’s the link to the playlist. I publish new email reviews every week.
Are you a course creator?
Email marketing is one of those channels you should be developing early on in your business. Here are The 9 Email Automations Every Course Creator Needs to make bank, enroll students, and nurture audiences.
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Hi! I’m Monica. I help course creators enroll, engage, and educate audiences through customer-centric email copywriting. I’ve been privileged to partner with course creators from all over the world. And I’ve seen this customer-centric approach to email marketing work every time.
The best part? It’s not about the sale.
Email marketing is a fantastic channel because it builds trust, delivers value, and positions the brand as a partner. Read more on my blog or listen to Master The Inbox, the podcast where I share all my conversion secrets.