Social media campaigns are an effective way to bolster brand awareness efforts, launch a product, and engage with customers. But how can you best utilize your favorite platform? From getting creative with hashtags to pre-order interest, here are some brand-building suggestions.
Form an Effective Ad Strategy
Pretty much every business needs an ad strategy. From mom-and-pop stores to the largest intercontinental corporations, there always needs to be room for an ad budget! But why and how? Ads allow you to get the word out about a product and generate interest. Of course, you aren’t a Madison Avenue professional! Expert social media ad agencies offer effective solutions that generate guaranteed results. Outsourcing ads is one of the things you need to budget for.
Get Creative with Hashtags
Hashtags were once a simple way to find what you were looking for on platforms like Twitter. Creative hashtags can propel an idea, push a movement, and add to the mystery of a product. Branded hashtags will help identify a product. Try to keep them concise and related to something. You can achieve success with hashtags by attaching emotional words, as they can also attach phrases. However, be careful about using phrases that might offend someone.
Use Videos for Social Media Campaigns
Engagement is the key to an effective digital marketing strategy. If you get it right, you can even go viral and reach a massive audience. But how do you do this? Videos in social media posts can be the key. In terms of engagement, videos are shared ten times more than any other posts. Research also suggests that around 62% of users are genuinely more interested in a product after watching a related video. You can use AI tools to generate impressive videos in minutes.
Push Product Pre-Orders
Coming out of the gate strong can boost the potential of your new product, startup, or brand. One of the most powerful ways to do this is with tons of confidence. Almost immediately after a product is revealed (and even before in some cases), pre-orders are taken. A pre-order campaign with relevant information, high-quality images, and tons of details can get customers excited. The video games industry is a great example. Ubisoft has nailed this to perfection!
Piggyback on Existing Trends
No matter the platform, there will always be trends. While it isn’t always necessary or even a good idea to jump on trends, you can use them to your advantage. Piggybacking on existing trends can help boost your social media exposure. Suppose you operate an online collectibles store; you could capitalize on Star Wars Day (May 4th) to push related products. Star Wars will definitely be trending on that day. The trick is finding out what people are talking about.
Summary
An overall advertising strategy will help push products and build brand buzz with social media campaigns. You can achieve higher engagement using media such as videos, which are shown to increase interest. It also helps you use existing trends to your advantage for promotion.