It’s tempting to think that the only way to win for Black Friday is by offering and communicating the highest discounts. But the truth is, your audience isn’t just looking for the cheapest price. They’re looking for something they can trust, something that solves their problem.
So in this episode of Master The Inbox, we’re going to break down the top 3 elements you need in your Black Friday emails to make that happen.
Chapters
00:00 Introduction to Black Friday Email Strategies
01:51 The Importance of Social Proof
04:13 Handling Objections Effectively
06:52 Creating Scarcity and Urgency
10:16 Recap and Additional Resources
Main Takeaways
Social Proof and Testimonials: Using testimonials and social proof in Black Friday emails can make your offer stand out. It’s especially helpful if your discount isn’t the largest, as testimonials demonstrate the course’s real value and impact.
Objection Handling: Address common concerns like course effectiveness, the money-back guarantee, or fear of “hoarding” another course. Including FAQs and clear policies in emails and on the sales page can make the buying decision easier.
Urgency and Scarcity: Implement urgency with limited-time offers and specific call-to-action deadlines. Use early Black Friday deals or bonuses as additional motivators.
Timing and Frequency: Starting the campaign early allows you to tell a story and handle objections over several emails rather than bombarding your audience on Black Friday.
Clear Messaging: Be transparent about the deal’s terms, timing, and any guarantees. This helps build trust and keeps the customer informed, making the decision process smooth and hassle-free.
Hey, this season of Master the Inbox is all about helping you get ready for a profitable Black Friday.
You’ll learn from experts what are the exact steps you should be taking to create a no-brainer offer, build a profitable funnel, keep your list healthy and even write emails that convert without damaging your reputation.
# 1: Social Proof and Success Stories
Let’s start with social proof. Your audience is getting bombarded with Black Friday offers, so why should they choose yours? Well, imagine this: they see a testimonial from someone just like them who had success with your course. That’s powerful.
Social proof—like testimonials, reviews, and success stories—builds trust. It’s one thing to talk about the discount, but showing real results from real people makes your offer personal and relatable. So, in your emails, don’t just focus on the deal.
Share stories about how your course has made an impact. Let your audience know that they aren’t taking a risk alone—others have walked the path before them and found success.
And bonus tip: don’t wait for Black Friday to do this. Communicate social proof REGULARLY to build trust and show proof what you’re doing is working.
#2: Objection Handling
Even with a great deal and testimonials, some people are still going to have doubts. It’s human nature. They’re asking themselves, ‘Will this course work for me?’ or ‘What if I don’t like it?’ That’s where objection handling comes in.
Your emails should address these concerns head-on. If people are worried about cost, time commitment, or the value of the course, reassure them. Offer a money-back guarantee, or share a story of someone who had similar doubts but went on to succeed. The goal is to make your audience feel confident and comfortable hitting ‘buy now,’ knowing they’re making a smart decision.
#3: Scarcity and Urgency
Next, we have urgency. Ever had that moment where you see something you want, but it’s selling out fast, and you feel that little rush of panic? That’s urgency, and it drives action.
For Black Friday, you need to communicate that your offer is time-sensitive.
Use countdowns in your emails and on your sales page. Clearly communicate what the offer is, the savings, both percentage and monetary value.
Be very clear about your terms and conditions and remind your audience they need to act before it’s too late because this Black Friday deal won’t be coming back too soon.
Ready to Plan Your Black Friday Campaign?
If you want to run a successful Black Friday campaign but need some guidance, I’ve got something special for you. There is a Black Friday resources vault right here.
Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.
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Other links:
- Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu
- Visit Monica’s website: https://www.monicabadiu.com
- Listen more Master the Inbox episodes: https://www.monicabadiu.com/master-the-inbox-podcast/
- Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/
- Read Monica’s blogs: https://www.monicabadiu.com/blog
- Get your freebies: https://www.monicabadiu.com/freebie
- Get assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact
- Learn more about running successful email promos: https://www.youtube.com/playlist?list=PLmXZEZDMnLQf1GnQeRfO5nUjNtZwEzoi0
Want to learn email copywriting?
Start by analyzing what others are doing. My Email Teardown series showcases some of the best (and sometimes worst) examples of sales emails that have hit my inbox. Here’s the link to the playlist. I publish new email reviews every week.
Are you a course creator?
Email marketing is one of those channels you should be developing early on in your business. Here are The 9 Email Automations Every Course Creator Needs to make bank, enroll students, and nurture audiences.
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Hi! I’m Monica. I help course creators enroll, engage, and educate audiences through customer-centric email copywriting. I’ve been privileged to partner with course creators from all over the world. And I’ve seen this customer-centric approach to email marketing work every time.
The best part? It’s not about the sale.
Email marketing is a fantastic channel because it builds trust, delivers value, and positions the brand as a partner. Read more on my blog or listen to Master The Inbox, the podcast where I share all my conversion secrets.