Monica Badiu, Email Copywriter & Copy Coach

Want to boost your Black Friday profits? The secret isn’t in offering bigger discounts—it’s in targeting the right audience. In this episode, I’ll show you how to segment your email list and focus on the top 3 groups that will drive the most conversions.

Watch on YouTube or listen on Spotify, Apple Podcasts & more

Chapters

00:00 Introduction to Black Friday Strategies

00:34 Welcome to Master the Inbox

01:33 Understanding Email Segmentation

03:24 Segment 1: Targeting VIP Customers

04:39 Segment 2: Engaging Recent Purchasers

06:25 Segment 3: Converting High Intent Subscribers

09:58 Final Tips for Black Friday Success

10:52 Conclusion and Additional Resources

Hey, this season of Master the Inbox is all about helping you get ready for a profitable Black Friday.


You’ll learn from experts what are the exact steps you should be taking to create a no-brainer offer, build a profitable funnel, keep your list healthy and even write emails that convert without damaging your reputation.

Main Takeaways

Importance of Segmentation

Monica emphasizes that treating your email list as one-size-fits-all won’t cut it for Black Friday. Segmenting your list into different groups—like VIP customers, recent purchasers, and non-buyers—allows you to send personalized, relevant offers that increase conversion rates.

VIP Customers

This group is comprised of your most loyal customers who have already purchased your products and engage with your content regularly. The key to reaching them during Black Friday is offering exclusive early access or special VIP-only discounts.

Recent Purchasers

These are customers who made purchases within the last 30 to 60 days. They are highly engaged, and Monica suggests offering them a special Black Friday deal on products they may not have purchased yet, such as upsells or order bumps from previous sales funnels.

High-Intent Subscribers

These are people who consistently engage with your content but haven’t made a purchase yet. Monica highlights that these subscribers often convert well during Black Friday with the right nudge. Using social proof in your Black Friday emails will help push them toward making a buying decision.

Leveraging CRM and Email Marketing Platforms

Monica advises using both your email platform and CRM to create well-targeted email campaigns that focus on your different audience segments.

Strategizing Early

Monica stresses the importance of planning your Black Friday campaign well in advance. She recommends starting engagement strategies as early as September, including re-engagement campaigns and product teasers, so that by the time Black Friday hits, your audience is primed to buy.

Urgency and Value

For all segments, creating urgency and emphasizing the value of your products—not just the discount—are key drivers in getting people to convert during Black Friday.


Ready to Plan Your Black Friday Campaign?

If you want to run a successful Black Friday campaign but need some guidance, I’ve got something special for you. There is a Black Friday resources vault right here.


Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. 

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Other links:

Want to learn email copywriting?

Start by analyzing what others are doing. My Email Teardown series showcases some of the best (and sometimes worst) examples of sales emails that have hit my inbox. Here’s the link to the playlist. I publish new email reviews every week.

Are you a course creator?

Email marketing is one of those channels you should be developing early on in your business. Here are The 9 Email Automations Every Course Creator Needs to make bank, enroll students, and nurture audiences.

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Hi! I’m Monica. I help course creators enroll, engage, and educate audiences through customer-centric email copywriting. I’ve been privileged to partner with course creators from all over the world. And I’ve seen this customer-centric approach to email marketing work every time.

The best part? It’s not about the sale.

Email marketing is a fantastic channel because it builds trust, delivers value, and positions the brand as a partner. Read more on my blog or listen to Master The Inbox, the podcast where I share all my conversion secrets.

About the Author

Monica Badiu is a passionate email copywriter and conversion strategist with over 13 years of experience in marketing. With a love for crafting emails that genuinely connect, she’s spent more than 25,000 hours honing her skills in customer-centric copywriting specifically for course creators. In 2023, her tailored strategies helped course creators around the world generate over $3 million in revenue, making her a trusted partner to some of the biggest names in the industry.

But for Monica, it’s about more than just writing emails; it’s about building relationships. She believes in creating value-driven content that doesn’t feel pushy or spammy but rather speaks to audiences on a real, human level. Alongside her work, she mentors and champions ethical marketing, helping course creators not only reach their revenue goals but also grow loyal, lasting connections with their communities.

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