I collect promo emails all year round (especially during Black Friday) because this is how you get good at copywriting. You study what other people are doing, you
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Rethink Your Sales Emails: Customer-Centric vs Flash Sale and the 80/20 Approach
Have you ever noticed how most sales emails are just a repetitive sales pitch? If you check your inbox, you’ll likely find that many emails are pure sales
The 3 Whys: A Simple Exercise for Finding Unique Selling Points
As a conversion copywriter, one of the very first things I do with my clients is making sure we both understand what are the unique benefits of their
How to Use the Before and After Framework to Optimize Your Course Sales Copy
Are you struggling to write copy that connects with your audience and persuades them to enroll in your course? The Before and After framework can help you tap
How to Write Better Sales Copy Without Being A Copywriter
Is it even remotely possible to write sales copy that converts (emails, landing pages, ads) if you’re not a copywriter? I say yes. I explain the gist of
How To Write Sales Copy Without Feeling Salesy
If you’re reading this, you probably need to write a sales page for your business. It’s not easy and it can be hard to come up with the