Your product is great, but you have only one offer. If you’re like most business owners, you're probably thinking there’s no way you can make a fortune with just one offer.
So you’re probably planning to add a second and a third product to your business. Which is good, ideally you do want to have something else to sell to the people who already bought your first product.
But in the real world, if you’re in the service, info product or online course business developing a new offer that will become a best seller takes time, effort and sometimes money you don’t have.
So, what do you do?
Do you just give up and focus on getting new eyes on your unique offer, or do you come up with another solution?
In this episode of “The Art of Selling Online Courses”, a podcast hosted by John Ainsworth, CEO at datadrivenmarketing.co, I join Josip Belina in discussing how it is possible to promote the same offer every single month, without annoying, spamming or getting hate emails.
Here’s what you’ll learn in this episode:
How we successfully promoted the same product 5 times in 4 months
How to find different angles to talk about one product
How to warm up your audience for an email promotion
2 most efficient email sequences for your next promotion
What are future-proofing emails and how to use them
As a copywriter and coach I often hear from clients about their concern of not wanting to sound pushy or too salesy in their copy. Here’s the thing: you don’t have to.
In fact, it’s quite the opposite.
In my experience as a content marketer and conversion copywriter, the best results ALWAYS come from empathizing with your customer, coaching them through their false beliefs, the lack of commitment or false assumptions about the service/product and transformation that comes with the purchase.
Obviously, you can’t know what their false beliefs, objections, desires and needs just off the bat. You need to get to know your customers, learn about them, find out what is the difference between people who buy your offer without raising any objection and the people who take longer to convert.