You have decent open rates. But clicks? Nearly zero. And sales? Not happening. In this episode of Master The Inbox, I’m walking you through the seven specific reasons
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The One KPI That Actually Tells You If Your Email List Is Working
If you had to pick one number to check whether your email marketing is actually working, what would it be? Most course creators would say open rate, or
Email Marketing Experiments: One Black Friday win and a re-engagement flop
If you sell online courses, you already know this particular pain: you’ve built the list, you send the promotions, you do everything you’re told to do when Black
Your sales funnel isn’t a tech problem, it’s a conversation problem
If you’ve been treating your sales funnel like a tech problem — obsessing over pages, buttons, email sequences, and automation triggers — you’ve missed the entire point. Funnels
How to sell your course more often without launches or discounts
If you’ve been selling courses for a while, there’s a good chance most of your revenue comes from just a few moments a year. Launches. Black Friday. Outside
The most overlooked email funnel in online courses
What actually happens after someone buys your course? Not what your platform promises. Not what you hope happens. But what really happens once the payment goes through and
How We Helped Course Creators Make $400K on Black Friday
If you’re a course creator gearing up for Black Friday, this blog post is for you. Recently, I had the chance to dive deep into strategies for running
Black Friday Emails: Tips for Leveraging Urgency and Scarcity
It’s tempting to think that the only way to win for Black Friday is by offering and communicating the highest discounts. But the truth is, your audience isn’t
How To Write Emails That Get Read
If you meet someone over a coffee you have a normal conversation. Yet most people don’t know how to move that natural 1 on 1 conversation, into emails
Don’t sell to your subscribers without a healthy email list
Maintaining a healthy email list can be like checking your bank account; sometimes, it might be daunting, but it’s necessary. In this episode of Email Never Sleeps, I