If you’ve been selling courses for a while, there’s a good chance most of your revenue comes from just a few moments a year. Launches. Black Friday. Outside
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What Your Course Promotions Are Teaching People About Your Brand: On discounts, launches, and how buying decisions are shaped
Over the years, I’ve worked with hundreds of course creators. Some were solopreneurs. Others had small teams. Some were just getting started, others had been in the game
Thinking Twice: 10 Reasons to Avoid a Black Friday Sale for Your Course
Black Friday is known for its incredible deals and massive shopping sprees, but for course creators, jumping into the sales madness isn’t always the smartest move. Offering a
Should You Run a Black Friday Sale for Your Course? 10 Reasons to do it
Black Friday is synonymous with massive discounts and a surge in consumer spending, but is it the right move for your course business? Over the years, I’ve answered
Should you run a Black Friday sale for your course or not?
As the biggest shopping event of the year approaches, many course creators are wondering: Should you join the sales frenzy or stand your ground? In this episode of
How to Create a Black Friday Offer That Stands Out
Picture this: It’s Black Friday, the biggest shopping day of the year, and you’re ready to make your audience an offer they can’t resist (pun intended). Contrary to
Dear Online Course Creator, Should You Have A Christmas Sale?
Okay, I know, Black Friday has just passed and you are probably thinking, wouldn’t Christmas sale be too much? But, I think no. Join me and John Ainsworth
9 Tips for Email Marketing Success: Powerful Advice from a Conversion Copywriter
Email marketing is one of the most effective ways to boost sales and revenue for your business (big or small)/ However, many companies don’t know how to strategize,
How To Sell More Of The Same Offer Month In & Month Out
Your product is great, but you have only one offer. If you’re like most business owners, you’re probably thinking there’s no way you can make a fortune with
Frequent Questions Business Owners Ask About Black Friday & Cyber Monday
When everyone is sipping on Pumpkin spice lattes, sharing #autumnvibes photos on Instagram, retailers and business owners are already thinking about the holiday season. And they have a