Monica Badiu, Email Copywriter & Copy Coach

As a course creator, one of your main goals is to convince potential students that your online course is valuable and effective.

While there are many different tactics you can use to accomplish this, one of the most powerful is the use of testimonials.

Testimonials provide social proof and show potential students that your course has helped others achieve their goals.

Fortunately, popular course creation platforms like Teachable, Thinkific, and Kajabi all offer tools and features to help you incorporate testimonials into your sales page.

In this post, we’ll explore how to use testimonials effectively on each of these platforms and share tips to help you make the most of this powerful sales tool. Whether you’re just getting started or looking to improve your sales page, this guide will help you harness the power of testimonials and sell more online courses.

Teachable, Thinkific, and Kajabi are all popular platforms for creating and selling online courses, and they all offer tools and features to help course creators incorporate testimonials into their sales pages. Here’s some information from each platform:

  1. Teachable:

Teachable allows course creators to easily add testimonials to their sales pages using a built-in testimonial widget. The widget allows you to add text or video testimonials, along with a photo and name of the person giving the testimonial. You can also customize the look and feel of the widget to match your branding.

To make the most of your testimonials on Teachable, be sure to:

  • Use testimonials from a variety of students to show that your course is valuable for a range of people.

  • Include specific details about what students gained from your course (e.g. “I was able to increase my website traffic by 50%”).

  • Keep your testimonials short and to-the-point for maximum impact.

    2. Thinkific:

Thinkific also offers a variety of tools to help course creators add testimonials to their sales pages. You can add testimonials to your course landing page, course checkout page, or even within the course itself.

To make the most of your testimonials on Thinkific, be sure to:

  • Use testimonials that speak to the specific benefits of your course, such as increased knowledge or new skills.

  • Include the student’s name, photo, and any relevant credentials to increase credibility.

  • Use video testimonials when possible to add a personal touch and make the testimonial feel more authentic.

    3. Kajabi:

Kajabi offers a variety of ways to incorporate testimonials into your sales pages, including text, video, and audio testimonials. You can also use Kajabi’s built-in testimonial feature to collect testimonials from students automatically and display them on your sales page.

To make the most of your testimonials on Kajabi, be sure to:

  • Use testimonials that highlight the unique value of your course.

  • Include the student’s name, photo, and any relevant credentials to increase credibility.

  • Use video testimonials when possible to add a personal touch and make the testimonial feel more authentic.

Overall, using testimonials is a powerful way to drive conversions on your online course page.

By showcasing the experiences and successes of your past students, you can build trust and credibility with potential customers and increase the likelihood that they will invest in your course.

Want to learn more about using testimonials to promote your course? Here’s what to read next:

About the Author

Monica Badiu is an email copywriter and copy coach. She specializes in sales copywriting for online course creators who want to send emails that speak to their ideal customer and generate conversions without using fearmongering or pressure. She’s made clients over $3 million in 2023.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
>