Estimated reading time: 9 minutes A Black Friday discount tells someone what they could save. It doesn’t explain whether your course addresses the problem they’re facing, whether they’re
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The Power of Reviews and Star Ratings for New Businesses
Starting a new business comes with a lot of moving parts, and one area that often gets overlooked is how powerful customer reviews can be. People rely heavily
How to Establish Your Authority in Your Niche
Pexels – CCO Licence Establishing authority in your business niche isn’t just about swaggering around and flaunting your expertise like a peacock. It’s about showing people you really
How to ask for testimonials like a pro: An email marketing review
95% of customers read online reviews before they choose to purchase something. Additionally, 58% of these shoppers say they are willing to pay more for products that have
What? An Email That Sells Without Discounts Or ‘Buy Me’ Now Buttons
Selling and persuasion tactics have evolved so much in the last few decades. We’re no longer talking to sleazy car salesmen or door-to-door salesmen. Things have shifted to
The ultimate list of resources for collecting and using testimonials in your online course business
Testimonials are one of the most powerful tools at a course creator’s disposal for driving sales. By showcasing the experiences and successes of past students, testimonials provide social
From quotes to videos: Testimonial types for online course sales pages
As a course creator, one of the most powerful tools at your disposal for driving sales is the use of testimonials. Testimonials provide social proof and show potential
How to use testimonials in your emails
Using testimonials in emails can be an effective way to build trust and credibility with your subscribers and drive conversions. Here are some tips on how to use
Boost your sales with social proof: A guide to using testimonials on Teachable, Thinkific, and Kajabi
As a course creator, one of your main goals is to convince potential students that your online course is valuable and effective. While there are many different tactics
A Labor Day SaaS sales email review: Is the discount enough?
Holidays offer a golden opportunity for promotional emails, but many miss the mark by relying solely on discounts. In this review, we’ll take a close look at a