Monica Badiu, Email Copywriter & Copy Coach

Do you dread opening your inbox, only to be bombarded by emails screaming “LAST CHANCE!!!” or “FINAL REMINDER”? We’ve all been there, and it’s not a pleasant experience. But what if there was a better way to use urgency in emails?

In this week’s email review, you’ll discover an example of a “going-going” email that doesn’t resort to annoying tactics or “fake” urgency. Instead, it captivates your attention with a compelling story and an eye-catching subject line.

The Problem with Traditional Urgency Emails

Before we delve into the reviewed email, let’s address the elephant in the room: the often-overused urgency tactics in email marketing. You’ve seen them—emails that flood your inbox with red exclamation marks, bold fonts, and countdown timers. They create a sense of panic, making you feel like you’re about to miss out on the opportunity of a lifetime. But more often than not, these urgent messages are, well, not so urgent.

An Honest Alternative: The Story-Based Email

This type of going-going email takes a different path. It doesn’t rely on fear or artificial deadlines to grab your attention. Instead, it leverages the power of storytelling. Stories have a unique ability to engage readers, making them feel emotionally connected to the content. The email starts with a captivating narrative, drawing you in like the opening scenes of a gripping movie.

The Golden Subject Line

Every great email starts with a subject line that begs to be clicked. The subject line of this email is pure gold—it piques your curiosity and leaves you eager to know more. Without giving away too much, let’s just say it’s a subject line you won’t forget anytime soon.

Genuine Value Without Pressure

Unlike traditional urgency emails that pressure you to act immediately, this email takes a more relaxed approach. It doesn’t rush you into a decision; instead, it presents the value of the offer in a clear and honest way. You won’t find any over-the-top claims or excessive use of exclamation points here.

Here’s what to learn next in email marketing

About the Author

Monica Badiu is a passionate email copywriter and conversion strategist with over 13 years of experience in marketing. With a love for crafting emails that genuinely connect, she’s spent more than 25,000 hours honing her skills in customer-centric copywriting specifically for course creators. In 2023, her tailored strategies helped course creators around the world generate over $3 million in revenue, making her a trusted partner to some of the biggest names in the industry.

But for Monica, it’s about more than just writing emails; it’s about building relationships. She believes in creating value-driven content that doesn’t feel pushy or spammy but rather speaks to audiences on a real, human level. Alongside her work, she mentors and champions ethical marketing, helping course creators not only reach their revenue goals but also grow loyal, lasting connections with their communities.

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