Monica Badiu, Email Copywriter & Copy Coach

Your inbox is more powerful than you think when it comes to turning leads into customers, and I’m here to show you how to make the most of it.

In today’s episode, I’m going to introduce you to my favorite marketing strategy, which I’ve used successfully in countless promotions to deliver value, connect with my audience, and achieve impressive results. 

From problem awareness to making a decision, you’ll discover how to strategically position your offer at each stage to resonate with your audience. I also share real-life examples and valuable insights to help you craft effective sales emails that truly connect with your potential customers. 

Specifically, this episode highlights the following themes:

  • Understanding the stages of consumer decision making
  • Crafting sales emails to address evolving audience needs
  • Nurturing leads through problem to product awareness

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00:00 – Introduction

02:05 – The five steps of consumer decision-making 

06:19 – Problem awareness and context

10:00 – The problem, agitation, solution. framework

12:59 – Final emails drive action with urgency and address objections

14:46 – Tailoring course presentation to subscriber goals for conversion

16:15 – Focusing on sales elements and urgency

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Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. 

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Listen to Master The Inbox

This is the podcast for course creators, coaches and consultants who want to know how to use email marketing to nurture and convert their audience in a non-spammy, non-bullshit BUT data driven approach. See all episodes right here.

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About the Author

Monica Badiu is a passionate email copywriter and conversion strategist with over 13 years of experience in marketing. With a love for crafting emails that genuinely connect, she’s spent more than 25,000 hours honing her skills in customer-centric copywriting specifically for course creators. In 2023, her tailored strategies helped course creators around the world generate over $3 million in revenue, making her a trusted partner to some of the biggest names in the industry.

But for Monica, it’s about more than just writing emails; it’s about building relationships. She believes in creating value-driven content that doesn’t feel pushy or spammy but rather speaks to audiences on a real, human level. Alongside her work, she mentors and champions ethical marketing, helping course creators not only reach their revenue goals but also grow loyal, lasting connections with their communities.

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