If you’ve been selling courses for a while, there’s a good chance most of your revenue comes from just a few moments a year.
Launches.
Black Friday.
Outside of those windows, selling often feels uncomfortable, awkward, or like something you should avoid altogether. And this isn’t because you don’t believe in the value of your work. Most course creators do.
The discomfort usually comes from something else: the only selling models you’ve ever seen are built around urgency, novelty, or discounts.
When those are the only examples you have, selling more often doesn’t sound like growth. It sounds exhausting. Pushy. Potentially damaging to the relationship you have with your audience.
That fear makes sense. It’s just rooted in a very narrow definition of what selling can look like.
In this episode of Master the Inbox, I introduce one of the most essential parts of my customer-centric framework: problem-based promotions — a way to sell more often without burning out your list or relying on “doors are open” and “last chance” energy.
You’ll learn why launch-only and discount-only selling quietly trains your audience to wait… and how to shift into promotions that feel relevant, timely, and genuinely helpful
In this episode, you’ll learn:
- Why relying on launches + Black Friday teaches your audience when your course “matters”
- How meaning is shaped by when you sell — not just what you say
- Why most courses aren’t overpriced — they’re undersold
- What “problem-based promotion” actually means (and what it’s not)
- How to anchor the same course in different contexts throughout the year so it stays relevant
If you’ve ever wondered, “How do I sell more often without feeling pushy?” this episode will give you a clearer, calmer way forward — one that treats selling as an ongoing conversation, not a high-pressure event.
***
Listen to Master The Inbox
This is the podcast for course creators, coaches and consultants who want to know how to use email marketing to nurture and convert their audience in a non-spammy, non-bullshit BUT data driven approach. See all episodes right here.
Other links:
- Free Email Revenue Assessment: https://www.monicabadiu.com/email-revenue-self-assessment/
- Learn more about email marketing on YouTube: https://www.youtube.com/@mastertheinbox
- Follow Master The Inbox on Instagram: https://www.instagram.com/mastertheinbox_
- Learn more about running successful email promos: https://www.youtube.com/playlist?list=PLmXZEZDMnLQf1GnQeRfO5nUjNtZwEzoi0
- Visit Monica’s website: https://www.monicabadiu.com
- Follow Monica on LinkedIn: https://www.linkedin.com/in/monicabadiu/
Want to learn email copywriting?
Start by analyzing what others are doing. My Email Teardown series showcases some of the best (and sometimes worst) examples of sales emails that have hit my inbox. Here’s the link to the playlist. I publish new email reviews every week.