The Pro Secrets to Running Black Friday Campaigns That Actually Work
You spend weeks planning your offer, writing emails, and hoping this time it’ll actually convert… Only to end up with disappointing sales — or worse, silence. This special season of Master the Inbox shows you what to do differently. Each episode breaks down proven strategies, real case studies, and expert insights that help course creators like you turn email subscribers into paying customers — without burning out your list or your brain.
episode 1
episode 2
episode 3
Unlock Black Friday Profits: Expert Funnel Strategies for Course Creators with Josip Belina
I sat down with Josip Belina, a funnel strategist who’s helped countless businesses turn data into dollars. He’s sharing his best tips on creating profitable Black Friday funnels—and trust me, you don’t want to miss this.
episode 4
Email Deliverability Essentials for Black Friday: An Interview with Expert Andrew Kordek
In this episode of Master the Inbox, I sat down with Andrew Kordek, a seasoned email marketing expert with over 24 years in the industry, to discuss how course creators can improve their email deliverability ahead of Black Friday—and avoid landing in the dreaded spam folder.
episode 5
Keeping Your Black Friday Emails Out of the Spam Folder with Deliverability Expert Matt Brown
I sat down with Matt Brown, copywriter, full-stack marketer, and email deliverability expert and went deep into how not to trigger the spam filters with your Black Friday emails, improve your sender reputation, boost email engagement, and ensure your promotions actually land in your subscribers’ inboxes.
episode 6
episode 7
episode 8
Black Friday Emails: Tips for Leveraging Urgency and Scarcity
Your audience isn’t just looking for the cheapest price. They’re looking for something they can trust, something that solves their problem. In this episode of Master The Inbox, we’re going to break down the top 3 elements you need in your Black Friday emails to make that happen.
episode 9
Create Black Friday Emails that Convert: Advice from Launch Copywriter Nikki Trailor
Most people assume that Black Friday emails are simple—just announce a discount, and you’re done. But let’s be honest, crafting these emails can feel too ‘salesy’ and a bit off-putting. The experts, however, approach it differently. In this episode a fellow copywriter to share some tips on how to write Black Friday emails that not only drive sales but also feel authentic and engaging.
episode 10
Segment Your Way to Black Friday Profits: The Top 3 Subscriber Groups to Target
Want to boost your Black Friday profits? The secret isn’t in offering bigger discounts—it’s in targeting the right audience. In this episode, I’ll show you how to segment your email list and focus on the top 3 groups that will drive the most conversions.
episode 11
How to craft compelling ads for Black Friday with ads strategist Crystal Johnson
Black Friday is a huge opportunity for course creators to boost revenue. But running successful campaigns isn’t as easy as just hitting ‘publish.’ In this episode, we're talking about your Black Friday ads strategy, so whether you’re just starting or looking to level up, you don't want to miss this.