Estimated reading time: 9 minutes A Black Friday discount tells someone what they could save. It doesn’t explain whether your course addresses the problem they’re facing, whether they’re
- Home
- |
- Tag: Black Friday emails
Why your Black Friday emails might never reach the inbox and what to do before November
Estimated reading time: 12 minutes In my seven years of writing and strategizing Black Friday campaigns, I discovered that you can have the biggest discount, the best copy,
What This Black Friday Promo Teaches Us About Persuasion and Buyer Psychology
I collect promo emails all year round (especially during Black Friday) because this is how you get good at copywriting. You study what other people are doing, you
Create Black Friday Emails that Convert: Advice from Launch Copywriter Nikki Trailor
Most people assume that Black Friday emails are simple—just announce a discount, and you’re done. But let’s be honest, crafting these emails can feel too ‘salesy’ and a