Estimated reading time: 9 minutes A Black Friday discount tells someone what they could save. It doesn’t explain whether your course addresses the problem they’re facing, whether they’re
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7 Reasons Your Sales Emails Get Opened But Not Clicked
You have decent open rates. But clicks? Nearly zero. And sales? Not happening. In this episode of Master The Inbox, I’m walking you through the seven specific reasons
The One KPI That Actually Tells You If Your Email List Is Working
If you had to pick one number to check whether your email marketing is actually working, what would it be? Most course creators would say open rate, or
Email Marketing Experiments: One Black Friday win and a re-engagement flop
If you sell online courses, you already know this particular pain: you’ve built the list, you send the promotions, you do everything you’re told to do when Black
Email Marketing for Course Creators and Digital Product Sellers: The Answers to the Questions You’re Asking
A long-form guide by Monica Badiu — covering list growth, deliverability, launch strategy, monetisation, and the ethical frameworks behind emails that actually convert. Estimated reading time: 2 minutes
Troubleshooting sales emails: Good open rates, but low CTR
“Monica, my sales emails have a 40% open rate and a 0.6% click rate, what does that mean?” I hear this almost every week. There’s more than one
Case Study: What 10+ A/B Tests Reveal About Abandoned Cart Emails for an Online Course Business
Most abandoned cart optimization advice is written for ecommerce: physical products, product images, discount codes, urgency timers. The playbook is well-worn and mostly borrowed from retail. So it’s
Case Study: $12,000 a Year From One Email Nobody Thought to Write
Most course creators don’t think abandoned cart emails are for them and after working with 100+ creators all over the world, I can tell you that a very
Stop shouting at your audience: why the propaganda model of selling is dead
If selling makes you uncomfortable — if the word “salesman” makes you cringe, or if you feel a little bit of shame every time you hit send on
How to sell your course more often without launches or discounts
If you’ve been selling courses for a while, there’s a good chance most of your revenue comes from just a few moments a year. Launches. Black Friday. Outside