The holiday season is the most profitable and busy time of the year for most brands. Website traffic spikes during Q4, bringing in new potential leads or an increased affiliate revenue. Yet, even with demand being on the rise, it’s smart to have a strategy set in place ahead of time. If you’re not ready to accommodate the increase in demand you will surely miss out.
There’s a lot to be done ahead of the holiday rush.
Businesses around this time of the year need to go the extra mile to ensure Q4 is profitable. All aspects of a business need to be looked at and made sure everyone is ready.
If you’re an ecommerce seller make sure you have enough inventory to support the increase in orders. If you’re a blogger making revenue from affiliate marketing now is the time to check your content calendar and make sure you’re ready.
Happily, when it comes to Pinterest we have a lot of resources to go through. Ever since they started to focus more on their advertising business, Pinterest has been releasing new webinars to help brands on their platform grow. And they have announced three brand new webinars ahead of the holiday season.
Holiday retail webinar: Wrap up these Pins
When: September 12, 9:30 am PT
See what’s trending in retail apparel and home so you can plan your Pins for the holiday season.
With: Amy Vener, Retail Vertical Strategy Lead
Register here.
Holiday CPG webinar: Serving up holiday Pins
When: September 14, 9:30 am PT
Food brings everyone together! And 32 million people on Pinterest are engaging with 383 million holiday Pins. Get the scoop on how consumer-packaged goods (CPG) businesses are using Pinterest to reach and help customers get ready for the holidays.
With: Arthur Sevilla, Vertical Strategy Lead
Register here.
Holiday travel webinar: Pins, planes, trains and automobiles
When: September 20, 9:30 am PT
The holidays are full of travel, and people on Pinterest plan their upcoming trips and adventures early. There’s 383 million holiday Pins on Pinterest! You can meet them at every stop along their journey by creating Pins and boards that help them plan, pack, prepare and purchase with ease.
With: Nicolette Harper, Travel Vertical Strategy Lead
Register here.
Not on Pinterest yet? Read the beginner’s guide to Pinterest for travel brands here.
A 2017 Pinterest study reports that pins in the travel category get an average of 2 million saves per day! And it gets even better. With 86% millennial Pinners using Pinterest to plan life moments, big and small, during January to June, the standard planning process for traveling brings in an average of 4 million travel saves a day!
Need help starting with Pinterest?
There are so many fun ways to integrate Pinterest in your content marketing. If you need help planning your strategy for Pinterest, I can show you how to make this new marketing channel work for your brand. Contact me here and let’s talk.
Hi there! My name is Monica and I am a content marketing specialist who creates blog & Pinterest strategies to generate website traffic and leads.
