Sales pages are a crucial part of any online business, but they’re often overlooked because many people think that creating sales pages is difficult.
You’re reading this article right now, so chances are you’re in need of optimizing your copy to get more clients ASAP.
Makes sense, and here’s why: your sales page is your first impression with potential customers and it needs to be as strong as possible.
The problem is that there isn’t one right way to create a sales page – everyone has their own style, voice and approach.
BUT, there are a couple of elements that will make any sales page go from meh to WOW. I share some of them, as well as a bunch of other effective tips to increase copy performance in the latest episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”.
Here’s what you can learn from this episode on conversion copywriting:
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How to create closer connections with your audience
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Difference between sales, landing and product pages
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Elements of a high-converting sales page
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Tips for writing an eye-catching headline
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How to differentiate yourself from your competitors using social proof
As a copywriter and coach I often hear from clients about their concern of not wanting to sound pushy or too salesy in their copy. Here’s the thing: you don’t have to.
In fact, it’s quite the opposite.
In my experience as a content marketer and conversion copywriter, the best results ALWAYS come from empathizing with your customer, coaching them through their false beliefs, the lack of commitment or false assumptions about the service/product and transformation that comes with the purchase.
Obviously, you can’t know what their false beliefs, objections, desires and needs just off the bat. You need to get to know your customers, learn about them, find out what is the difference between people who buy your offer without raising any objection and the people who take longer to convert.
Here are two articles you might find useful if you’re interested in defining who your customer is:
We live in an age where customers are ever more discerning.
And that is a very good thing because it raises the bar and gives online marketers, copywriters and business owners an opportunity to market responsibly.
This means that you have an occasion to filter or pre-qualify with your message for the ideal people, the ones that you can help achieve results easier and faster.
The average sales page is boring and not converting at all. Most people think they need to hire a copywriter for this job but that’s not true. You can do it yourself!
If you need help with this part of your business, I can coach you through the best practices on how to convert your visitors into customers by writing better sales pages. Book a discovery call here and let me know what’s your biggest challenge with converting customers through your copy.
case study, Data Driven Marketing, sales pages, conversion optimization
case study, Data Driven Marketing, sales pages, conversion optimization
case study, Data Driven Marketing, sales pages, conversion optimization