Monica Badiu, Email Copywriter & Copy Coach

As a course creator, your online course page is your best opportunity to convince potential students to invest in your course. While there are many different elements that can make your sales page compelling, one of the most powerful is the use of testimonials.

Testimonials provide social proof and show potential students that your course is valuable and effective.

9 out of 10 people say they trust what a customer says about a business more than what that business says about itself.
— From Wyzowl’s Testimonial Statistics

In this post, I’ll show you 3 ways to use testimonials effectively on your online course page to drive conversions. It includes examples and tips for using testimonials on platforms like Teachable, Thinkific, and Kajabi.

1.Use a variety of testimonials

One of the keys to effective testimonials is to use a variety of voices and perspectives. This can help to show potential students that your course is valuable for a range of people, not just a select few.

On platforms like Teachable, you can use a built-in testimonial widget to display text or video testimonials from a range of students.

Thinkific also allows you to add testimonials to multiple areas of your course page, including the checkout page and within the course itself.

Bonus tip: You can add images of testimonials under the call to action button, like this course creator did on Kajabi.

By the way, there are different types of testimonials you can use on your pages, such as:

  • Customer quotes

  • Images

  • Case studies and success stories

  • Videos

  • Customer interviews

  • User-generated content

  • Star ratings

  • Blog post reviews

2.Highlight specific benefits

When it comes to testimonials, specificity is key. General statements like “this course was great” are unlikely to have a significant impact on potential students.

Instead, look for testimonials that highlight specific benefits, such as increased knowledge, new skills, or improved outcomes.

Example of testimonial from the sales page of a Teachable creator, Hand Lettering by Lauren Hom: Testimonial highlights getting guidance as a primary benefit

Kajabi‘s built-in testimonial feature allows you to automatically collect testimonials from students and display them on your sales page, making it easy to showcase the specific benefits of your course.

Example of a testimonials section from via Kajabi

3.Use video testimonials when possible

While text testimonials can be effective, video testimonials add an extra level of personalization and authenticity to your sales page.

  • Wyzowl says that 66% of consumers prefer watching a video to reading about a product (2020 report)

On Thinkific, Teachable and Kajabi, you can easily add video testimonials to your course page, helping to build trust and credibility with potential students.

Using testimonials is a powerful way to drive conversions on your online course page.

By showcasing the experiences and successes of your past students, you can build trust and credibility with potential customers and increase the likelihood that they will invest in your course.

Platforms like Teachable, Thinkific, and Kajabi make it easy to add testimonials to your sales page, and by following these tips, you can make the most of this powerful sales tool.

Want to learn more about using testimonials to promote your course? Here’s what to read next:

About the Author

Monica Badiu is an email copywriter and copy coach. She specializes in sales copywriting for online course creators who want to send emails that speak to their ideal customer and generate conversions without using fearmongering or pressure. She’s made clients over $3 million in 2023.

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