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- Author: Monica Badiu
The Top 5 Most Common Mistakes In Social Media Marketing
Image Credit: Pixabay While many modern businesses now understand the benefits of using social media as part of their digital strategy to promote their brand and to engage
Email Marketing Experiments: One Black Friday win and a re-engagement flop
If you sell online courses, you already know this particular pain: you’ve built the list, you send the promotions, you do everything you’re told to do when Black
The Silhouette Test and 4 Other Things I Took Away from FOMO
Between May 22–24, I spent three days at Bucharest’s Sala Palatului, in a room with hundreds of entrepreneurs and, more importantly, some fantastic speakers: Chris Do, Jack Delosa
What a 1931 Copywriter Taught Me About Monetizing Email Lists
There’s a complaint making the rounds from CEOs and hiring managers: they can’t find copywriters who’ve read the classics: the Hopkins, the Ogilvys, the Colliers. Everybody’s chasing the
How to Reduce Risks When Running a Business
Everything carries a measure of risk, whether you’re thinking about your personal life or your business. While some risk is unavoidable, it’s always a good idea to find
Positioning exercise for course creators: Are you positioned to sell?
Last week I shared a positioning study on the Spanish language teacher market, where I found seven creators, plotted them on a positioning map, and the pattern was
I Reset My Instagram Algorithm and then Ran a Positioning Study
A few months ago, I reset my Instagram algorithm on purpose because I was tired of what was showing up in my feed, and I wanted a clean
Course Positioning Strategy: Why Specific Always Outsells Broad
Someone in your audience just paid $3,000 for a coaching program but last week, they told you $47 was too much for your course. That’s got nothing with
Email Marketing for Course Creators and Digital Product Sellers: The Answers to the Questions You’re Asking
A long-form guide by Monica Badiu — covering list growth, deliverability, launch strategy, monetisation, and the ethical frameworks behind emails that actually convert. Estimated reading time: 2 minutes