Image Credit: Unsplash Business events offer a powerful way to connect with potential clients and partners. But to truly make an impact, you need to cut through the
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Crafting Your Brand Story Through Operational Excellence
Image Credit: Unsplash When you think about your brand’s story, your mind probably jumps to your logo, your website’s ‘About Us’ page, or maybe your social media voice.
Case Study: The Product Getting All the Attention Wasn’t the One Making Money
Estimated reading time: 10 minutes If you’ve built a business around more than one product, there’s a good chance you’re promoting the wrong one more. Hear me out.
Case Study: We Built a $97 “Impulse Buy” Instead of the $17 One Everyone Recommends
One of my coaching clients was making real money, but almost all of it came from live webinars. If he wasn’t actively running one, the business slowed to
Case Study: “How Do We Fix This Campaign” Was the Wrong Question All Along
Estimated reading time: 8 minutes There’s a specific kind of stuck that only happens to people who are already doing well. Maybe you’re one of them: you have
The Top 5 Most Common Mistakes In Social Media Marketing
Image Credit: Pixabay While many modern businesses now understand the benefits of using social media as part of their digital strategy to promote their brand and to engage
Positioning exercise for course creators: Are you positioned to sell?
Last week I shared a positioning study on the Spanish language teacher market, where I found seven creators, plotted them on a positioning map, and the pattern was
I Reset My Instagram Algorithm and then Ran a Positioning Study
A few months ago, I reset my Instagram algorithm on purpose because I was tired of what was showing up in my feed, and I wanted a clean
Course Positioning Strategy: Why Specific Always Outsells Broad
Someone in your audience just paid $3,000 for a coaching program but last week, they told you $47 was too much for your course. That’s got nothing with
The Pre-Launch Email Most Course Creators Skip
Estimated reading time: 16 minutes There is a particular kind of launch post-mortem I’ve sat through more times than I’d like to admit. The creator has just finished