Estimated reading time: 2 minutes If someone signs up for your webinar right now, do you know what happens the moment they hit submit? What page do they
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The Small Checkout Change That Increased Order Bump Conversion by 14%
The most interesting CRO experiments are rarely the dramatic ones. People tend to imagine conversion rate optimisation as a series of big bets — rebuilding entire funnels, rewriting
Case Study: What 10+ A/B Tests Reveal About Abandoned Cart Emails for an Online Course Business
Most abandoned cart optimization advice is written for ecommerce: physical products, product images, discount codes, urgency timers. The playbook is well-worn and mostly borrowed from retail. So it’s
Case Study: $12,000 a Year From One Email Nobody Thought to Write
Most course creators don’t think abandoned cart emails are for them and after working with 100+ creators all over the world, I can tell you that a very
Case study for course creators: A $27 course, $30,000 in 41 days and paid traffic that funded itself
There’s a moment a lot of online course businesses hit where the math stops making sense. They build a significant social media presence, they see real engagement as
Post-Purchase Flows for Course Creators: What Happens After Someone Buys Matters More Than You Think
Estimated reading time: 10 minutes When most course creators think about selling, their focus naturally gravitates toward what comes before the purchase — traffic, launches, ads, webinars, checkout
Conversion Rate Optimization for Course Creators
11 minutes For a long time, Conversion Rate Optimization (CRO) lived somewhere on the edge of my work. I would do it on and off, usually project-based. A
$30,000 in Extra Black Friday Revenue — From One Easy Funnel Step
Every year, course creators pin their hopes on Black Friday. It’s the season of discounts, inbox floods, and — ideally — record-breaking sales. But for most, the results
How Course Creators Can Use Abandoned Cart Emails to Recover Lost Sales
Most course creators I work with fall into one of two camps: either they don’t have an abandoned cart flow at all or they technically do — but
Sales Funnels for Course Creators: How to Increase Revenue Without More Traffic
When I start working with a new course creator, there’s one question I almost always ask early on — sometimes even before we get into copy, emails, or