When you run your own business, either by working solo or with others, it’s usually because you’re passionate about what you do. But working for yourself also needs
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- Author: Monica Badiu
The Pre-Launch Email Most Course Creators Skip
Estimated reading time: 16 minutes There is a particular kind of launch post-mortem I’ve sat through more times than I’d like to admit. The creator has just finished
Entrepreneur Journal: When you think you don’t have time, you actually have more than you can imagine.
There are so many examples and narratives telling us that if you want to be an entrepreneur, if you want to succeed, you have to sacrifice your free
Choosing Your Own Path in Business
There’s something very appealing about the idea of choosing your own path in business and not just following a set career ladder, not waiting for the next promotion,
Small Decisions That Create Big Risks To Your Business
When you are in charge of a business, you have to make thousands of small decisions every day. Unfortunately, some of these decisions can create risk to the
The Small Checkout Change That Increased Order Bump Conversion by 14%
The most interesting CRO experiments are rarely the dramatic ones. People tend to imagine conversion rate optimisation as a series of big bets — rebuilding entire funnels, rewriting
Troubleshooting sales emails: Good open rates, but low CTR
“Monica, my sales emails have a 40% open rate and a 0.6% click rate, what does that mean?” I hear this almost every week. There’s more than one
Case Study: What 10+ A/B Tests Reveal About Abandoned Cart Emails for an Online Course Business
Most abandoned cart optimization advice is written for ecommerce: physical products, product images, discount codes, urgency timers. The playbook is well-worn and mostly borrowed from retail. So it’s
Case Study: $12,000 a Year From One Email Nobody Thought to Write
Most course creators don’t think abandoned cart emails are for them and after working with 100+ creators all over the world, I can tell you that a very
Case study for course creators: A $27 course, $30,000 in 41 days and paid traffic that funded itself
There’s a moment a lot of online course businesses hit where the math stops making sense. They build a significant social media presence, they see real engagement as