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How to Create a Black Friday Offer That Stands Out

Copywriting, Copywriting Confidential

Picture this: It’s Black Friday, the biggest shopping day of the year, and you’re ready to make your audience an offer they can’t resist (pun intended). Contrary to

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What? An Email That Sells Without Discounts Or ‘Buy Me’ Now Buttons

Copywriting, Email Marketing

Selling and persuasion tactics have evolved so much in the last few decades. We’re no longer talking to sleazy car salesmen or door-to-door salesmen. Things have shifted to

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Writing email campaigns that convert – A conversation with Jon Tromans

Email Marketing

I don’t know about you, but I have a long list of podcasts I cherish, and recently I’ve had the pleasure to join Jon Tromans at the Not

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Why Do Most Online Shops Fail?

Business

If you want to start your own online shop, then you should know that a high percentage of them fail. If you don’t want your company to be

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