You have decent open rates. But clicks? Nearly zero. And sales? Not happening. In this episode of Master The Inbox, I’m walking you through the seven specific reasons
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The One KPI That Actually Tells You If Your Email List Is Working
If you had to pick one number to check whether your email marketing is actually working, what would it be? Most course creators would say open rate, or
Case Study: Is Your Email Marketing Just a Pile of Sequences?
Estimated reading time: 2 minutes Every course creator realizes this at some point: you have a lot of emails. A welcome sequence, a launch sequence, a webinar follow-up,
Case Study: You Don’t Own Your Funnel If You Don’t Own the Page
Estimated reading time: 2 minutes If someone signs up for your webinar right now, do you know what happens the moment they hit submit? What page do they
Case Study: The Product Getting All the Attention Wasn’t the One Making Money
Estimated reading time: 10 minutes If you’ve built a business around more than one product, there’s a good chance you’re promoting the wrong one more. Hear me out.
Case Study: “How Do We Fix This Campaign” Was the Wrong Question All Along
Estimated reading time: 8 minutes There’s a specific kind of stuck that only happens to people who are already doing well. Maybe you’re one of them: you have
Email Marketing Experiments: One Black Friday win and a re-engagement flop
If you sell online courses, you already know this particular pain: you’ve built the list, you send the promotions, you do everything you’re told to do when Black
The Small Checkout Change That Increased Order Bump Conversion by 14%
The most interesting CRO experiments are rarely the dramatic ones. People tend to imagine conversion rate optimisation as a series of big bets — rebuilding entire funnels, rewriting
Case Study: What 10+ A/B Tests Reveal About Abandoned Cart Emails for an Online Course Business
Most abandoned cart optimization advice is written for ecommerce: physical products, product images, discount codes, urgency timers. The playbook is well-worn and mostly borrowed from retail. So it’s
Case Study: $12,000 a Year From One Email Nobody Thought to Write
Most course creators don’t think abandoned cart emails are for them and after working with 100+ creators all over the world, I can tell you that a very