Estimated reading time: 2 minutes Every January, millions of people reflect on the past year and set ambitious goals for the future. They want to save money, get
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Don’t Make These 3 Mistakes With Your Black Friday Offers
Black Friday is the biggest sales event of the year, but are your offers setting you up for success or failure? Today, I’m breaking down the top mistakes
Use this key market research tactic before creating another course or offer
Are you tired of creating courses that no one buys? You’re not alone. Many business owners, especially course creators, grapple with this frustrating issue. The burning question is:
Your Audience’s False Beliefs Are Killing Your Sales
If you and I would have a 1:1 chat, and I’d ask: “Why do you think your audience isn’t enrolling in your course?” What would you say? Most
Copywriting Confidential: Lessons from Writing Sales Emails for Course Creators (1)
Most brands think that for email marketing to be an effective channel, you need to throw discounts and urgency at your audience. But crafting emails that convert has
What do people want in 2024, and how to use that to write sales copy
I am an email copywriter, and this is the very first thing I do in early January: I conduct market research to help me better understand a target
10 Common beliefs and attitudes that can help you sell your course: a guide for course creators
It’s important to understand the beliefs and attitudes that your audience holds about themselves and the world around them. By tapping into these deeply held convictions, you can
Overcoming 12 Common Objections When Selling Your Online Course
As a course creator, you know the value of your product and what it can offer to your audience. However, it’s not uncommon for potential buyers to have
Understanding How Socio-Cultural Factors Affect The Course Buying Decision
As a course creator, understanding your students’ decision-making processes can be a key factor in creating effective marketing campaigns and improving sales results. Consumer behavior is influenced by
The 5-Stage Customer Decision Model: Understanding Your Customers as a Course Creator
As a course creator, your success depends on your ability to understand your customers’ needs and provide them with the solutions they are looking for. One of the
