Estimated reading time: 9 minutes A Black Friday discount tells someone what they could save. It doesn’t explain whether your course addresses the problem they’re facing, whether they’re
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Case Study: “How Do We Fix This Campaign” Was the Wrong Question All Along
Estimated reading time: 8 minutes There’s a specific kind of stuck that only happens to people who are already doing well. Maybe you’re one of them: you have
Email Marketing Experiments: One Black Friday win and a re-engagement flop
If you sell online courses, you already know this particular pain: you’ve built the list, you send the promotions, you do everything you’re told to do when Black
Positioning exercise for course creators: Are you positioned to sell?
Last week I shared a positioning study on the Spanish language teacher market, where I found seven creators, plotted them on a positioning map, and the pattern was
The Pre-Launch Email Most Course Creators Skip
Estimated reading time: 16 minutes There is a particular kind of launch post-mortem I’ve sat through more times than I’d like to admit. The creator has just finished
How to Leverage the “New Year, New Me” Mindset to Boost Your Course Sales
Estimated reading time: 2 minutes Every January, millions of people reflect on the past year and set ambitious goals for the future. They want to save money, get
Don’t Make These 3 Mistakes With Your Black Friday Offers
Black Friday is the biggest sales event of the year, but are your offers setting you up for success or failure? Today, I’m breaking down the top mistakes
Use this key market research tactic before creating another course or offer
Are you tired of creating courses that no one buys? You’re not alone. Many business owners, especially course creators, grapple with this frustrating issue. The burning question is:
Your Audience’s False Beliefs Are Killing Your Sales
If you and I would have a 1:1 chat, and I’d ask: “Why do you think your audience isn’t enrolling in your course?” What would you say? Most
Copywriting Confidential: Lessons from Writing Sales Emails for Course Creators (1)
Most brands think that for email marketing to be an effective channel, you need to throw discounts and urgency at your audience. But crafting emails that convert has