Image Credit: Pixabay While many modern businesses now understand the benefits of using social media as part of their digital strategy to promote their brand and to engage
- Home
- |
- Tag: marketing strategy
Positioning exercise for course creators: Are you positioned to sell?
Last week I shared a positioning study on the Spanish language teacher market, where I found seven creators, plotted them on a positioning map, and the pattern was
I Reset My Instagram Algorithm and then Ran a Positioning Study
A few months ago, I reset my Instagram algorithm on purpose because I was tired of what was showing up in my feed, and I wanted a clean
How to write emails your audience will love: a conversation with Sky Cassidy
When was the last time you saw an email that made you say, “Wow, that’s good”? Chances are only a tiny percentage of your inbox feels like it’s