Last week I shared a positioning study on the Spanish language teacher market, where I found seven creators, plotted them on a positioning map, and the pattern was
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I Reset My Instagram Algorithm and then Ran a Positioning Study
A few months ago, I reset my Instagram algorithm on purpose because I was tired of what was showing up in my feed, and I wanted a clean
Course Positioning Strategy: Why Specific Always Outsells Broad
Someone in your audience just paid $3,000 for a coaching program but last week, they told you $47 was too much for your course. That’s got nothing with
A (disruptive) marketing lesson from Mindvalley (Email Review)
Mindvalley is the world’s most powerful life transformation platform, with a global community of changemakers. We can learn a lot from its marketing strategy, like how it positions
Copywriting Confidential: Lessons from Writing Sales Emails for Course Creators (1)
Most brands think that for email marketing to be an effective channel, you need to throw discounts and urgency at your audience. But crafting emails that convert has