Estimated reading time: 7 minutes Do you know the feeling? A promotion’s coming up, and before you’ve written a single word, the same questions start again: what do
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What This Black Friday Promo Teaches Us About Persuasion and Buyer Psychology
I collect promo emails all year round (especially during Black Friday) because this is how you get good at copywriting. You study what other people are doing, you
The Anatomy of a High-Converting Holiday Email: MasterClass Edition
When do you buy your Christmas gifts? Are you the early bird, ticking everything off your list before December hits? Or maybe you’re a last-minute gifter, grabbing presents
Keeping Your Black Friday Emails Out of the Spam Folder with Deliverability Expert Matt Brown
Black Friday is all about the sales pitch. So you’ll be sending sales emails – quite a few of them, over a short period of time. So what
Data-Driven Copywriting: AI Integrations for Customer Centric Marketing
No one ever likes to feel like they’re being sold, battered by an endless drumbeat of ads or emails screaming “me, me, me”. But most of us want
Rethink Your Sales Emails: Customer-Centric vs Flash Sale and the 80/20 Approach
Have you ever noticed how most sales emails are just a repetitive sales pitch? If you check your inbox, you’ll likely find that many emails are pure sales
We need to talk about urgency in your sales emails
So, urgency is often hailed as a golden ticket to higher conversions, however, lots of course creators are so afraid of using urgency because they think it’s going