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  • Author: Monica Badiu

The One KPI That Actually Tells You If Your Email List Is Working

Email Marketing, Podcast

If you had to pick one number to check whether your email marketing is actually working, what would it be? Most course creators would say open rate, or

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Case Study: Is Your Email Marketing Just a Pile of Sequences?

Email Marketing

Estimated reading time: 2 minutes Every course creator realizes this at some point: you have a lot of emails.  A welcome sequence, a launch sequence, a webinar follow-up,

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Case Study: The Year He Stopped Starting Every Promotion From Scratch

Email Marketing

Estimated reading time: 7 minutes Do you know the feeling? A promotion’s coming up, and before you’ve written a single word, the same questions start again: what do

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Case Study: You Don’t Own Your Funnel If You Don’t Own the Page

Marketing CRO Strategies

Estimated reading time: 2 minutes If someone signs up for your webinar right now, do you know what happens the moment they hit submit? What page do they

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Case Study: The Product Getting All the Attention Wasn’t the One Making Money

Marketing Education

Estimated reading time: 10 minutes If you’ve built a business around more than one product, there’s a good chance you’re promoting the wrong one more. Hear me out.

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Case Study: We Built a $97 “Impulse Buy” Instead of the $17 One Everyone Recommends

Copywriting, Marketing Education

One of my coaching clients was making real money, but almost all of it came from live webinars. If he wasn’t actively running one, the business slowed to

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Case Study: “How Do We Fix This Campaign” Was the Wrong Question All Along

Marketing Education

Estimated reading time: 8 minutes There’s a specific kind of stuck that only happens to people who are already doing well. Maybe you’re one of them: you have

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Boost Your Business Growth with Strategic HR

Business

Image Credit: Unsplash As your business expands, the complexities of managing your team grow right along with it. What worked for a team of five can quickly become

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Why Your Office Is an Investment in Business Growth

Business

Image credit: Unsplash When business leaders think about growing their company, they often jump straight to sales goals, marketing plans, and new products. And while those things are

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The Entrepreneur’s Guide to Stress-Free Innovation

Business

Image Credit: Unsplash For entrepreneurs, “innovation” can feel like a mixed bag. On one hand, it’s the exciting force that helps your business grow and stay competitive. On

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