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  • Archives: Copywriting

The 3 Whys: A Simple Exercise for Finding Unique Selling Points

Copywriting, Copywriting Confidential

As a conversion copywriter, one of the very first things I do with my clients is making sure we both understand what are the unique benefits of their

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How to Create a Black Friday Offer That Stands Out

Copywriting, Copywriting Confidential

Picture this: It’s Black Friday, the biggest shopping day of the year, and you’re ready to make your audience an offer they can’t resist (pun intended). Contrary to

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Creating courses no one is buying?

Copywriting, Copywriting Confidential

“Why is nobody buying my course?” “I’ve had my sales page live for a few weeks now, and apart from my friends and family, nobody else enrolled in

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We need to talk about urgency in your sales emails

Copywriting, Copywriting Confidential, Email Marketing

So, urgency is often hailed as a golden ticket to higher conversions, however, lots of course creators are so afraid of using urgency because they think it’s going

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You need this email automation ASAP!

Copywriting, Copywriting Confidential, Email Marketing, Podcast

Picture this: you set up a few simple rules and triggers, and your emails automatically send themselves to the right people at the perfect time. Not only that,

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How to write an email that connects with your audience

Copywriting Confidential

Are your emails getting lost in the inbox clutter? Do you want to create emails that your audience can’t wait to open and read? In this video, I’m

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Use this key market research tactic before creating another course or offer

Copywriting, Email Marketing

Are you tired of creating courses that no one buys? You’re not alone. Many business owners, especially course creators, grapple with this frustrating issue. The burning question is:

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How To Increase Your Course Price Without Upsetting Customers

Copywriting, Email Marketing, Podcast

As a copywriter who specializes in helping those who sell courses, I understand the importance of maintaining a strong relationship with your audience. When it comes to increasing

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How To Send More Emails Without Sounding Too Salesy

Copywriting, Email Marketing, Podcast

As a conversion copywriter and copy coach I understand that in the crowded digital landscape, email remains one of the most effective tools for connecting with your audience.

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From Engagement to Enrollment 

Copywriting, Email Marketing, Podcast

Email marketing is a narrative tool, not just a sales tactic. It is important to create engaging, truthful content that speaks directly to people’s needs—helping them see the

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