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  • Archives: Marketing Education

Stop shouting at your audience: why the propaganda model of selling is dead

Consumer Behavior, Copywriting, Marketing Education, Master The Inbox

If selling makes you uncomfortable — if the word “salesman” makes you cringe, or if you feel a little bit of shame every time you hit send on

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Stop obsessing over your funnel software and start thinking about your customer’s brain

Marketing Education

Look, I know you’re tired of hearing about funnels. I get it. The word itself feels overused and comes with a bit of an idea that you’re trying

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Your sales funnel isn’t a tech problem, it’s a conversation problem

Marketing Education, Master The Inbox, Podcast

If you’ve been treating your sales funnel like a tech problem — obsessing over pages, buttons, email sequences, and automation triggers — you’ve missed the entire point. Funnels

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“Let Me Ask My Partner First” isn’t an objection, it’s a buying signal

Consumer Behavior, Marketing Education

If you sell high-ticket courses, programs, or services, you’ve heard this sentence before: “Let me ask my partner first.” For many sellers, that moment triggers fear of rejection, it

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Conversion Rate Optimization for Course Creators

Marketing CRO Strategies, Marketing Education

11 minutes For a long time, Conversion Rate Optimization (CRO) lived somewhere on the edge of my work. I would do it on and off, usually project-based. A

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How to Make a New Product Launch Feel Like a Show

Business, Marketing Education

CC0 Licensed Image Courtesy of Pexels A new product launch is a terrifying yet equally exciting experience. So how can it be the success you need it to

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The Power of Niche Marketing for Small Business Growth

Business, Marketing Education

Small businesses try to manage all aspects as much as they possibly can, trying to reach everyone. We try to throw out the big nets to catch more

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Little Touches That Give Big Brand Energy

Marketing Education

Pexels – CCO Licence Some brands just have “it.” You know the kind where you walk into their store, land on their website, or open a package from

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3 Ways To Boost Your Business

Business, Marketing Education

Are you struggling with your business at the moment? Sometimes things just need a little boost, but if you don’t know how to give it a boost, that’s

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A Guide to Growing Your Social Media Following

Marketing Education

Social media is a wonderful tool to be used for businesses and entrepreneurs alike. As well as it being something that’s enjoyed by the general population, businesses and

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