Estimated reading time: 10 minutes If you’ve built a business around more than one product, there’s a good chance you’re promoting the wrong one more. Hear me out.
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Case Study: “How Do We Fix This Campaign” Was the Wrong Question All Along
Estimated reading time: 8 minutes There’s a specific kind of stuck that only happens to people who are already doing well. Maybe you’re one of them: you have
The most overlooked email funnel in online courses
What actually happens after someone buys your course? Not what your platform promises. Not what you hope happens. But what really happens once the payment goes through and
Post-Purchase Flows for Course Creators: What Happens After Someone Buys Matters More Than You Think
Estimated reading time: 10 minutes When most course creators think about selling, their focus naturally gravitates toward what comes before the purchase — traffic, launches, ads, webinars, checkout
Conversion Rate Optimization for Course Creators
11 minutes For a long time, Conversion Rate Optimization (CRO) lived somewhere on the edge of my work. I would do it on and off, usually project-based. A
5 Micro-Experiences That Hook Buyers in 8 Seconds or Less
We’ve all heard the statistic: humans now have an attention span shorter than a goldfish. But beneath that headline-grabbing comparison lies a pressing truth for businesses—attention is currency,
Rethink Your Sales Emails: Customer-Centric vs Flash Sale and the 80/20 Approach
Have you ever noticed how most sales emails are just a repetitive sales pitch? If you check your inbox, you’ll likely find that many emails are pure sales