Estimated reading time: 16 minutes There is a particular kind of launch post-mortem I’ve sat through more times than I’d like to admit. The creator has just finished
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Use this key market research tactic before creating another course or offer
Are you tired of creating courses that no one buys? You’re not alone. Many business owners, especially course creators, grapple with this frustrating issue. The burning question is:
The Art of Email Copywriting: Lessons from Generating Over $3 Million for Course Creators in 2023
In 2023, I wrote promotion emails for 7 course creators and coached about a dozen others on their marketing emails and landing pages. Over $3 million were generated
How to Use the Before and After Framework to Optimize Your Course Sales Copy
Are you struggling to write copy that connects with your audience and persuades them to enroll in your course? The Before and After framework can help you tap
The 5-Stage Customer Decision Model: Understanding Your Customers as a Course Creator
As a course creator, your success depends on your ability to understand your customers’ needs and provide them with the solutions they are looking for. One of the
Optimizing Your Course for Consumer Expectations
As a course creator, you know that making a sale requires more than just making the promise of a great course. It also requires understanding, managing and meeting
What Emails To Write For Selling Courses To Product Unaware & Aware Subscribers
Creating an effective email campaign is critical to driving course sales. But how do you write emails that convert subscribers who are not aware of your product, as
Composing Converting Copy: 6 Things That Must Drive Your Writing
Pexels – CC0 License The world of copywriting covers a wide variety of disciplines. With one copywriter that is aiming to write from the heart, there is another
Tutorial: How to write effective headlines for your online course pages without struggle
Did you know? On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. (Copyblogger) This means that
How to Write Better Sales Copy Without Being A Copywriter
Is it even remotely possible to write sales copy that converts (emails, landing pages, ads) if you’re not a copywriter? I say yes. I explain the gist of