Estimated reading time: 2 minutes Every January, millions of people reflect on the past year and set ambitious goals for the future. They want to save money, get
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The 3 Pillars of Customer-Centric Email Copywriting: How to Build Trust and Drive Conversions
When it comes to email marketing, many businesses fall into the trap of pushing hard sales and aggressive promotions, which often leads to an audience of disinterested or
Case Study: The simple tactic that has generated an extra $34,000 in revenue during Black Friday
Estimated reading time: 5 minutes As a course creator, you probably know how crucial Black Friday can be for your business. But with so many brands fighting for
Data-Driven Copywriting: AI Integrations for Customer Centric Marketing
No one ever likes to feel like they’re being sold, battered by an endless drumbeat of ads or emails screaming “me, me, me”. But most of us want
Rethink Your Sales Emails: Customer-Centric vs Flash Sale and the 80/20 Approach
Have you ever noticed how most sales emails are just a repetitive sales pitch? If you check your inbox, you’ll likely find that many emails are pure sales
Drive 7 Figures Through Customer-Centric Copywriting and Master Email Marketing Basics
Good email marketing is about respecting your audience, giving them useful information, and interacting with them beyond just selling them things. That’s where I come in, as an
